PROSPECTS AND OPPORTUNITIES
Educating consumers and offering innovative formats can drive growth
Despite healthy growth, sales can be improved on the landscape through increasing consumer education. For example, players can focus on promoting the benefits of specialised vitamins, including those for pregnant women, sexual health, men's health and memory.
Beverage competitors become a rising threat to vitamin players
One of the industries that has seen positive growth and ongoing interest over the review period is non-alcoholic beverages. This has also been supported by the increase in average temperatures in recent years, which has expanded the hydration needs of the population.
Intravenous doses of vitamins become a growing trend in Peru
With the return to consultations in clinics, intravenous injections with high doses of vitamins have begun to gain relevance. With the objective of promoting health, this market is growing and set to continue doing so across the forecast period, becoming more relevant, especially as interest in health and wellness rises.
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Overview:
Understand the latest market trends and future growth opportunities for the Vitamins industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vitamins in Peru report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vitamins in Peru?
- Which are the leading brands in Vitamins in Peru?
- How are products distributed in Vitamins in Peru?
- How has the regulatory and operating environment for Vitamins changed in Peru?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Vitamins
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Vitamins in Peru - Category analysis
KEY DATA FINDINGS
Ongoing growth as sales of vitamins continue to exceed pre-pandemic levels
Omnilife Perú SAC leads, while Farmacias Peruanas supports ongoing growth
Specialist products designed for women is a growing segment in vitamins
Educating consumers and offering innovative formats can drive growth
Beverage competitors become a rising threat to vitamin players
Intravenous doses of vitamins become a growing trend in Peru
Consumer Health in Peru - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Vitamins
- Multivitamins
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- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vitamins research and analysis database.
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