PROSPECTS AND OPPORTUNITIES
Modest growth prospects due to political uncertainty
Vitamins is projected to see growth in value terms over the forecast period, although the speed of recovery is expected to remain limited by the cautious climate generated by the election year. Political uncertainty has reduced consumer and investor confidence, resulting in more conservative purchasing and investment decisions and a slower pace of expansion compared to the market potential.
Combating the advance of the illicit and informal markets, the great challenge for brands
The expansion of the illicit and informal market represents a critical challenge for brands operating within vitamins, with these products potentially eroding the sales of legitimate products, as well as putting pressure on prices and weakening the perception of value. The presence of products without sanitary registration, counterfeit products, or products of dubious origin not only affects formal sales but also jeopardises consumer confidence and product safety.
Product diversification offers room for development
There is room for further diversification within vitamins such as products designed specifically for women and children. Both groups have distinct nutritional needs that allow for the development of more precise value propositions, with formulations, presentations, and messages tailored to their motivations and concerns.
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Overview:
Understand the latest market trends and future growth opportunities for the Vitamins industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vitamins in Peru report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vitamins in Peru?
- Which are the leading brands in Vitamins in Peru?
- How are products distributed in Vitamins in Peru?
- How has the regulatory and operating environment for Vitamins changed in Peru?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Vitamins
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Vitamins in Peru - Category analysis
KEY DATA FINDINGS
Category growth slows as insurance and Rx sales become more relevant
Haleon returns with a major relaunch of Centrum
Distribution landscape evolving with more channels investing in vitamins
Modest growth prospects due to political uncertainty
Combating the advance of the illicit and informal markets, the great challenge for brands
Product diversification offers room for development
Consumer Health in Peru - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Vitamins
- Multivitamins
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- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vitamins research and analysis database.
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