PROSPECTS AND OPPORTUNITIES
Moderate growth is anticipated, driven by single vitamins and an ageing population
Value sales of vitamins in Belgium are expected to rise steadily over the forecast period, driven by consistent consumer interest in preventive health and targeted supplementation.
Self-care routines are set to drive growth across various retail channels
Across the forecast period, retail channels are expected to continue gaining share in the distribution of vitamins in Belgium. Chains like Kruidvat and Colruyt are well-positioned to benefit from their wide consumer reach, competitive pricing, and strong private label offerings.
Preventive health care and wellness trends are expected to drive vitamin use in Belgium
The continued rise of the health and wellness trend will support the steady development of vitamins in Belgium. As consumers adopt a more proactive approach to their wellbeing, dietary supplements will increasingly be viewed as part of a daily self-care routine, rather than a remedy for illness.
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Overview:
Understand the latest market trends and future growth opportunities for the Vitamins industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vitamins in Belgium report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vitamins in Belgium?
- Which are the leading brands in Vitamins in Belgium?
- How are products distributed in Vitamins in Belgium?
- How has the regulatory and operating environment for Vitamins changed in Belgium?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Vitamins
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Vitamins in Belgium - Category analysis
KEY DATA FINDINGS
Targeted supplementation drives growth for vitamins in Belgium
Procter & Gamble Health Belgium NV retains its lead of a fragmented competitive landscape
Pharmacies remains the lead distribution channel despite rising pressure
Moderate growth is anticipated, driven by single vitamins and an ageing population
Self-care routines are set to drive growth across various retail channels
Preventive health care and wellness trends are expected to drive vitamin use in Belgium
Consumer Health in Belgium - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Vitamins
- Multivitamins
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- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vitamins research and analysis database.
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