PROSPECTS AND OPPORTUNITIES
Prevention mindset to sustain demand amid a mature landscape
Value sales of vitamins are expected to rise over the forecast period, supported by the enduring importance of self-care in Austrian consumers’ lives and by ongoing public-health messaging that encourages prevention as a route to better wellbeing. Information about balanced nutrition and the role of specific vitamins is increasingly accessible through pharmacies, GPs, trusted media and online resources, which will keep consumers engaged and confident in using supplements to top up diets during busy or stressful periods.
Incremental innovation focused on formats, combinations and usability
Technological leaps are unlikely to redefine the vitamins space in Austria, but practical innovations will continue to refresh consumer interest. Over the forecast period, the emphasis is set to remain on refining combinations that address specific needs or life stages and on widening administration options to suit personal preferences.
Wellness trade-offs and adjacent solutions shaping the ceiling for growth
Health and wellness priorities are set to remain central to Austrian lifestyles, which will benefit vitamins but also define the limits of their expansion. As consumers become more knowledgeable about nutrition, some will look to improve diets first – choosing fortified foods, higher-quality meals and routine adjustments – and then complement with supplements only where needed.
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Overview:
Understand the latest market trends and future growth opportunities for the Vitamins industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vitamins in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vitamins in Austria?
- Which are the leading brands in Vitamins in Austria?
- How are products distributed in Vitamins in Austria?
- How has the regulatory and operating environment for Vitamins changed in Austria?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Vitamins
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Vitamins in Austria - Category analysis
KEY DATA FINDINGS
Preventative health focus sustains steady demand
Perrigo strengthens its leadership position
Expanding role of e-commerce in distribution
Prevention mindset to sustain demand amid a mature landscape
Incremental innovation focused on formats, combinations and usability
Wellness trade-offs and adjacent solutions shaping the ceiling for growth
Consumer Health in Austria - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Vitamins
- Multivitamins
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- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vitamins research and analysis database.
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