PROSPECTS AND OPPORTUNITIES
Demand set to remain robust despite projected slowdown in volume sales
Due to maturity and population decline, volume growth rates for all vitamins categories over the forecast period are anticipated to fall below those recorded over 2019-2024. Nonetheless, demand should remain fairly resilient on the whole as the increasing focus on preventive health practices encourages more Macedonians to try to reduce the risk of illness and enhance physical and mental wellbeing by supplementing their diets with these products.
Population ageing expected to broaden appeal of vitamin D
While vitamin B looks set to remain the fastest developing vitamins category over the forecast period, strong growth in volume and current value sales is also projected for vitamin D. The latter should continue to gain popularity in tandem with population ageing, as this nutrient improves intestinal absorption of calcium, magnesium and phosphate and can therefore help to prevent or slow the progression of mobility problems and conditions like osteoporosis and osteoarthritis in older adults.
Sales via grocery retailers and e-commerce should continue to rise
It is expected pharmacies will remain the most important distribution channel for vitamins over the forecast period, as these outlets typically offer a much wider range of brands and product types than other retailers, and many Macedonians prefer to consult with pharmacists before making purchasing decisions. However, sales via grocery retailers should increase steadily as small local grocers, supermarkets and hypermarkets continue to expand their assortments.
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Overview:
Understand the latest market trends and future growth opportunities for the Vitamins industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vitamins in North Macedonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vitamins in North Macedonia?
- Which are the leading brands in Vitamins in North Macedonia?
- How are products distributed in Vitamins in North Macedonia?
- How has the regulatory and operating environment for Vitamins changed in North Macedonia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Vitamins
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Vitamins in North Macedonia - Category analysis
KEY DATA FINDINGS
Growing focus on preventive health continues to boost vitamins consumption
Vitamin B shows the fastest development in volume terms
Jamieson launches new vitamin C and B-complex products
Demand set to remain robust despite projected slowdown in volume sales
Population ageing expected to broaden appeal of vitamin D
Sales via grocery retailers and e-commerce should continue to rise
Consumer Health in North Macedonia - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Vitamins
- Multivitamins
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- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vitamins research and analysis database.
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