PROSPECTS AND OPPORTUNITIES
Expansion of preventative healthcare to direct progress
The trend towards preventative healthcare is gaining momentum post pandemic, with consumers increasingly seeking vitamins and supplements that promote wellness and disease prevention. This shift is driving demand for immune-boosting vitamins such as C and D, as well as general multivitamins.
Multivitamins set to remain popular
Multivitamins is expected to continue to account for a substantial share of total vitamins in terms of both volume and current value sales in Morocco throughout the forecast period. Many consumers prefer multivitamins for their convenience and the broader range of benefits they offer compared to single vitamins, often viewing them as better value for money.
Competition from fortified foods just one factor that may potentially weaken demand
The rising trend of healthier eating habits and the growing availability of packaged foods and beverages fortified with essential nutrients may lead some Moroccan consumers to rely less on vitamins, particularly as high inflation continues to affect purchasing power. Additionally, heightened regulatory scrutiny aimed at protecting consumers and promoting fair competition could introduce new restrictions on marketing and distribution practices.
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Overview:
Understand the latest market trends and future growth opportunities for the Vitamins industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vitamins in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vitamins in Morocco?
- Which are the leading brands in Vitamins in Morocco?
- How are products distributed in Vitamins in Morocco?
- How has the regulatory and operating environment for Vitamins changed in Morocco?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Vitamins
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Vitamins in Morocco - Category analysis
KEY DATA FINDINGS
Focus on preventive health measures supports category expansion
Bayer and Laboratoires Laprophan continue to lead vitamins overall
Vitamin C maintains popularity
Expansion of preventative healthcare to direct progress
Multivitamins set to remain popular
Competition from fortified foods just one factor that may potentially weaken demand
Consumer Health in Morocco - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Vitamins
- Multivitamins
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- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vitamins research and analysis database.
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