PROSPECTS AND OPPORTUNITIES
Fall in constant value sales over forecast period
Performance will continue to be muted over the forecast period, with constant value and volume sales falling slightly. Also, with prices falling slightly, due to increasing competition, this will also subdue overall value sales.
Compliance, cleaner formualtion and greener positioning key priorities
Regulators will push to ensure that companies only make evidence-led claims, including making clearer daily-dose guidance, especially for high-dose vitamins such as vitamin D. There will also be a shift towards toward reduced sugar, gelatine-free and allergen-free vitamin lines.
Continuing innovation and diversification
There will continue to be innovation and diversification over the forecast period. There will also be a focus on convenient delivery systems, such as orodispersible tablets to make swallowing easier, mouth sprays, micro tablets and gummy formats with reduced sugars.
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Overview:
Understand the latest market trends and future growth opportunities for the Vitamins industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vitamins in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vitamins in Portugal?
- Which are the leading brands in Vitamins in Portugal?
- How are products distributed in Vitamins in Portugal?
- How has the regulatory and operating environment for Vitamins changed in Portugal?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Vitamins
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Vitamins in Portugal - Category analysis
KEY DATA FINDINGS
Fall in volume sales in 2025
Centrum brand continues to lead
Fragmented distribution, with e-commerce also a significant channel
Fall in constant value sales over forecast period
Compliance, cleaner formualtion and greener positioning key priorities
Continuing innovation and diversification
Consumer Health in Portugal - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Vitamins
- Multivitamins
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- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vitamins research and analysis database.
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