PROSPECTS AND OPPORTUNITIES
Vitamins sales face decline as demand levels normalise
Sales of vitamins are expected to remain higher than pre-pandemic levels over the forecast period, but they are projected to continue declining at a steady pace in retail volume terms. Consumers formed new habits during the pandemic, which included taking vitamins, and many consumers are expected to maintain these habits during the forecast period.
Gummies offer new growth opportunities
Capsules is currently still the dominant format in vitamins, with gummies still having quite a marginal presence with demand mainly present in vitamins targeting children. Nevertheless, following the trend witnessed in sleep aids, gummies is a format that is expected to expand rapidly in vitamins.
Pharmacies face growing competition from retail e-commerce and vending
The distribution of vitamins will become more competitive as pharmacies take on retail e-commerce and also the development of vending options. Online sales have been rising in recent years and this trend is expected to gain momentum over the forecast years.
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Overview:
Understand the latest market trends and future growth opportunities for the Vitamins industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vitamins in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vitamins in Portugal?
- Which are the leading brands in Vitamins in Portugal?
- How are products distributed in Vitamins in Portugal?
- How has the regulatory and operating environment for Vitamins changed in Portugal?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Vitamins
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Vitamins in Portugal - Category analysis
KEY DATA FINDINGS
Vitamins witness further contraction in retail volume sales
Players expand their multivitamin portfolios
Varied performance of single vitamins
Vitamins sales face decline as demand levels normalise
Gummies offer new growth opportunities
Pharmacies face growing competition from retail e-commerce and vending
Consumer Health in Portugal - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Vitamins
- Multivitamins
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- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vitamins research and analysis database.
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