PROSPECTS AND OPPORTUNITIES
A Growing Demand Among Health-Conscious French Consumers
Vitamins is expected to see stronger growth over the forecast period compared to the review period, in value terms (at constant 2025 prices). This stronger performance is projected to be driven by rising interest in preventive health and targeted supplements for groups like pre/post-menopausal women, children, and athletes.
Digitalisation and personalisation
E-commerce is enhancing access to vitamins, allowing consumers to compare, review, and subscribe to products with ease. New brands are also introducing personalised vitamins services for consumers based on the health data they provide.
Strict legislation, clean labels and concerns over vitamin D deficiencies
French authorities continue to enforce strict regulations on health claims, ingredient safety, and dosage limits for OTC vitamins products to ensure consumer protection. Innovation in manufacturing is therefore increasingly focused on clean labels, natural ingredients, and transparent supply chains, with these claims becoming increasingly important in winning over modern consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Vitamins industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vitamins in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vitamins in France?
- Which are the leading brands in Vitamins in France?
- How are products distributed in Vitamins in France?
- How has the regulatory and operating environment for Vitamins changed in France?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Vitamins
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Vitamins in France - Category analysis
KEY DATA FINDINGS
Health meets pragmatism on French market
Competition intensifies against a backdrop of economic uncertainty
Pharmacies dominate sales but e-commerce is gaining ground
A Growing Demand Among Health-Conscious French Consumers
Digitalisation and personalisation
Strict legislation, clean labels and concerns over vitamin D deficiencies
Consumer Health in France - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Vitamins
- Multivitamins
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- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vitamins research and analysis database.
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