PROSPECTS AND OPPORTUNITIES
Multivitamins preferred for value and convenience
Retail value sales will continue to rise robustly in the forecast period. As budget pressures increase, consumers are shifting from single-ingredient supplements to multivitamins that offer broader benefits.
Capsules win out on price and perceived healthiness, though gummies will expand thanks to appealing taste
Capsule formats remain dominant despite the rise of gummies and powders. Consumers perceive capsules as more health-conscious, especially as gummies are often associated with high sugar content.
Smarter buying behaviour will be driven by education and digital tools
Consumers are becoming more discerning, shifting from generic searches like ‘vitamin C’ to specific queries such as ‘vitamin C 200mg with Zinc’. This reflects growing awareness of dosage, ingredients and regulatory approval.
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Overview:
Understand the latest market trends and future growth opportunities for the Vitamins industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vitamins in Philippines report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vitamins in Philippines?
- Which are the leading brands in Vitamins in Philippines?
- How are products distributed in Vitamins in Philippines?
- How has the regulatory and operating environment for Vitamins changed in Philippines?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Vitamins
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Vitamins in the Philippines - Category analysis
KEY DATA FINDINGS
Beauty vitamins surge with celebrity and influencer endorsements
Multivitamins rises fastest, while vitamin C remains trusted preventive supplement
Digitalisation elevates lesser-known brands
Multivitamins preferred for value and convenience
Capsules win out on price and perceived healthiness, though gummies will expand thanks to appealing taste
Smarter buying behaviour will be driven by education and digital tools
Consumer Health in the Philippines - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Vitamins
- Multivitamins
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- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vitamins research and analysis database.
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