PROSPECTS AND OPPORTUNITIES
Vitamins set for continued growth but the market faces increasing scrutiny
Sales of vitamins are expected to continue seeing strong growth over the forecast period in value terms. However, increased scrutiny as to product quality, composition, transparency and consumer education is anticipated to characterise the forecast period.
Hyper-personalised nutrition set to become more mainstream over forecast period
Given the success of multivitamins tailored to life stages and gender in Australia and globally, it is no surprise that advancements in digital technology, combined with growing consumer interest in biohacking, have led international start-ups to offer at-home DNA and microbiome testing to create hyper-personalised vitamin regimens based on individual genetics, lifestyle and diet. Biohacking, or do-it-yourself biology, involves making small adjustments to diet, supplements and lifestyle to enhance health, longevity and physical or mental performance.
TGA announces intention to tighten labelling standards for large-format multivitamins
In May 2024, the TGA announced a proposal to tighten labelling standards for vitamins sold in large oral dosage forms, specifically oversized tablets and capsules that may present a choking hazard. This would affect oral tablets with a length or largest dimension greater than 22mm and oral capsules longer than 23.
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Overview:
Understand the latest market trends and future growth opportunities for the Vitamins industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vitamins in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vitamins in Australia?
- Which are the leading brands in Vitamins in Australia?
- How are products distributed in Vitamins in Australia?
- How has the regulatory and operating environment for Vitamins changed in Australia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Vitamins
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Vitamins in Australia - Category analysis
KEY DATA FINDINGS
Demand for vitamins continues to rise despite economic pressures
Personalised blends, strategic shake-ups and new product development shape the competitive landscape
Consolidation of the pharmacies channel sparks strategic retail shifts
Vitamins set for continued growth but the market faces increasing scrutiny
Hyper-personalised nutrition set to become more mainstream over forecast period
TGA announces intention to tighten labelling standards for large-format multivitamins
Consumer Health in Australia - Industry Overview
Consumer health in 2025: The big picture
2025 Key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Vitamins
- Multivitamins
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- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vitamins research and analysis database.
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