PROSPECTS AND OPPORTUNITIES
Healthy ongoing sales for vitamins, thanks to the continued focus on preventative health
Vitamins will maintain healthy sales over the forecast period, stimulated by increasing consumer awareness about the importance of a proper balance of vitamins in one’s diet. This growing focus on preventive healthcare will boost the consumption of vitamins as a simple way to support long-term wellness.
Numerous new launches expected over the forecast period, including from budget-friendly brands
Single vitamins is expected to remain a saturated category, with numerous launches of products coming from new players. These will include more affordable brands, which will attract attention due to their accessible price points.
Popular vitamins such as C and D will drive overall growth
Popular vitamins, like vitamins C and D, are expected to drive overall growth. They are the most known vitamins, and consumption is expected to increase thanks to increased spread of pharmacies into Georgian regions.
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Overview:
Understand the latest market trends and future growth opportunities for the Vitamins industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vitamins in Georgia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vitamins in Georgia?
- Which are the leading brands in Vitamins in Georgia?
- How are products distributed in Vitamins in Georgia?
- How has the regulatory and operating environment for Vitamins changed in Georgia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Vitamins
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Vitamins in Georgia - Category analysis
KEY DATA FINDINGS
Sales of vitamins see healthy growth, with multivitamins proving especially popular
Vitrum retains its lead as the most popular brand, while Solgar performs well
Pharmacies remain the most popular outlets, thanks to ongoing expansion of the channel
Healthy ongoing sales for vitamins, thanks to the continued focus on preventative health
Numerous new launches expected over the forecast period, including from budget-friendly brands
Popular vitamins such as C and D will drive overall growth
Consumer Health in Georgia - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Vitamins
- Multivitamins
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- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vitamins research and analysis database.
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