PROSPECTS AND OPPORTUNITIES
Vitamin B supplements could emerge as preventive measure for cognitive decline in Italy's ageing population
The vitamin B category offers positive development prospects due to the progressive ageing of the population. By 2040 the proportion of over-65s in Italy will reach 33% of the total population, making this an increasingly important market segment.
Gummy and colloid vitamins could become a major trend by meeting consumer demand for convenience and easy intake
The vitamins category is going through a phase of profound transformation, not only in terms of product formulations, but also in terms of intake formats. Alongside historical formats such as tablets and capsules, new proposals are strongly emerging to meet the needs of consumers who are increasingly attentive to convenience, taste and ease of consumption.
E-commerce set to attract price conscious consumers
Italian consumers are increasingly demonstrating a proactive approach to health and wellness, favouring prevention over cure. This translates into a constant demand for vitamin supplements as a means of maintaining wellbeing and strengthening the immune system.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Vitamins industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vitamins in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vitamins in Italy?
- Which are the leading brands in Vitamins in Italy?
- How are products distributed in Vitamins in Italy?
- How has the regulatory and operating environment for Vitamins changed in Italy?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Vitamins
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Vitamins in Italy - Category analysis
KEY DATA FINDINGS
Single vitamins sees vitamin B grow as hectic lifestyles counteract vitamin C's post-pandemic decline
Consumers’ lifestyle approach and preference for personalised supplements hinders development of multivitamins
Price and convenience drive e-commerce growth in vitamins, but pharmacies remain go-to places for personalised advice
Vitamin B supplements could emerge as preventive measure for cognitive decline in Italy's ageing population
Gummy and colloid vitamins could become a major trend by meeting consumer demand for convenience and easy intake
E-commerce set to attract price conscious consumers
Consumer Health in Italy - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Vitamins
- Multivitamins
-
- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vitamins research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!