PROSPECTS AND OPPORTUNITIES
Vitamins still has plenty of room to grow
Sales of vitamins are expected to continue growing over the forecast period in value terms (at constant 2025 prices). Rising consumer health consciousness coupled with a growing focus on immune health, overall wellbeing, and preventive care should help support demand for vitamins in Thailand over the forecast period.
New product development likely to be a key growth driver for vitamins
Product innovation will play a key role in driving the growth and development of vitamins in Thailand over the forecast period. Consumer demands and requirements are expected to become more sophisticated.
New legislation and a focus on mental wellbeing set inform the market
Thailand’s FDA is focusing on enhancing its legislation around vitamins and dietary supplements to ensure the health and safety of locals is protected. For instance, starting from the end of 2024, the FDA has revised regulations around permitted maximum nutrient levels in vitamins and dietary supplements (eg, vitamin C has been capped at 1,000mg/day).
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Overview:
Understand the latest market trends and future growth opportunities for the Vitamins industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vitamins in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vitamins in Thailand?
- Which are the leading brands in Vitamins in Thailand?
- How are products distributed in Vitamins in Thailand?
- How has the regulatory and operating environment for Vitamins changed in Thailand?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Vitamins
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Vitamins in Thailand - Category analysis
KEY DATA FINDINGS
Vitamins thriving as consumers invest in their health
Amway remains on top with its popular business model
Distribution landscape evolving with new opportunities arising online and offline
Vitamins still has plenty of room to grow
New product development likely to be a key growth driver for vitamins
New legislation and a focus on mental wellbeing set inform the market
Consumer Health in Thailand - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Vitamins
- Multivitamins
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- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vitamins research and analysis database.
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