PROSPECTS AND OPPORTUNITIES
Promising outlook for vitamins as consumers take preventative health approach
A series of factors is expected to support the positive outlook for vitamins in Thailand over the forecast period. These include an ageing society, health and wellness concerns, and a general approach towards preventative health among local consumers.
Cannibalisation by dietary supplements could dampen growth of vitamins
While some Thai consumers purchase single vitamins to serve their specific needs, such as addressing stress or boosting their immune systems, sales of multivitamins are supported by the perception of offering multiple benefits, greater convenience and cost savings. However, they could also be cannibalised by the strong presence and development of dietary supplements, especially combination dietary supplements, with the latter set for dynamic growth over the forecast period.
Private label from pharmacies anticipated to gain traction
While greater health consciousness and a preventative health approach are expected to encourage consumers to incorporate vitamins into their daily routines, they are likely to search for more affordable prices due to the consistent financial outlay. Therefore, they may conduct regular price comparisons and wait for price promotions in retailers before making a purchase due to the high cost of living, limited disposable incomes and budgets for other essentials.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Vitamins industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vitamins in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vitamins in Thailand?
- Which are the leading brands in Vitamins in Thailand?
- How are products distributed in Vitamins in Thailand?
- How has the regulatory and operating environment for Vitamins changed in Thailand?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Vitamins
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Vitamins in Thailand - Category analysis
KEY DATA FINDINGS
Value-for-money perception strengthens demand for multivitamins
Single vitamins tend to focus on addressing immunity and hectic lifestyles
Brands attract consumers with pricing strategies and promotional campaigns
Promising outlook for vitamins as consumers take preventative health approach
Cannibalisation by dietary supplements could dampen growth of vitamins
Private label from pharmacies anticipated to gain traction
Consumer Health in Thailand - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Vitamins
- Multivitamins
-
- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vitamins research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!