PROSPECTS AND OPPORTUNITIES
Sales weaken following strong period of growth
Vitamins are expected be deliver a flat performance in the upcoming period following a strong performance in recent years. Although population growth should provide new sales opportunities, alongside the growth of the elderly population who depend on nutritional supplements, vitamins faces headwinds as consumption rebalances in the post-COVID era.
Regulations put strong emphasis on sustainable packaging
Canadian player HerbaLand Naturals relaunched its gummy format products in 2025 with new eco-friendly packaging. In 2024, the company withdrew all its products as the packaging did not comply with Health Canada’s standards.
New players emerge from outside the VDS industry
Players outside the realm of vitamins and dietary supplements (VDS) are entering the category, looking to capitalise on growing consumer demand for preventative health. For example, in 2025, Apotex, a large Canada-based pharmaceuticals company announced the acquisition of CanPrev, a Canadian vitamins and dietary supplements player.
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Overview:
Understand the latest market trends and future growth opportunities for the Vitamins industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vitamins in Canada report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vitamins in Canada?
- Which are the leading brands in Vitamins in Canada?
- How are products distributed in Vitamins in Canada?
- How has the regulatory and operating environment for Vitamins changed in Canada?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Vitamins
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Vitamins in Canada - Category analysis
KEY DATA FINDINGS
Strong demand for vitamins supports robust performance
Jamieson Laboratories Ltd extends its leading position
Retail e-commerce extends its lead with double-digit growth
Sales weaken following strong period of growth
Regulations put strong emphasis on sustainable packaging
New players emerge from outside the VDS industry
Consumer Health in Canada - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Vitamins
- Multivitamins
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- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vitamins research and analysis database.
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