PROSPECTS AND OPPORTUNITIES
Consumer education drives broader interest in single vitamins
Retail value sales of vitamins are set to grow over the forecast period. As awareness of health and wellness continues to rise in South Korea, the single vitamins segment is undergoing a quiet transformation.
Personalised vitamins by life stage reshape market priorities
As consumer interest in personalised health grows, the importance of life stage-specific vitamin products is becoming more pronounced. Brands are increasingly offering tailored multivitamins for different age groups and sexes such as women’s multivitamins, men’s multivitamins, and multivitamins for the elderly.
Retail channel blurs line between OTC and supplements
Vitamins, along with probiotic supplements, are often the first dietary supplements consumers try when entering the health and wellness space. This foundational role gives the vitamins category a broad and stable consumer base, which is now fuelling expansion into new retail formats.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Vitamins industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vitamins in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vitamins in South Korea?
- Which are the leading brands in Vitamins in South Korea?
- How are products distributed in Vitamins in South Korea?
- How has the regulatory and operating environment for Vitamins changed in South Korea?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Vitamins
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Vitamins in South Korea - Category analysis
KEY DATA FINDINGS
Vitamins D and B gain momentum in a market long dominated by C
Newcomers gain ground in South Korea’s vitamins market
Multi-channel momentum fuels vitamin growth in South Korea
Consumer education drives broader interest in single vitamins
Personalised vitamins by life stage reshape market priorities
Retail channel blurs line between OTC and supplements
Consumer Health in South Korea - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Vitamins
- Multivitamins
-
- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vitamins research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!