PROSPECTS AND OPPORTUNITIES
Paediatric vitamins projected to see growth
Paediatric vitamins will register the highest volume growth over the forecast period, as parents look to provide the best for their children. As such, there will be a focus on pleasant tasting options, as well as formats such as gummies and liquids.
Continuing innovation in vitamins
Vitamins will continue to be popular in Guatemala and players will offer differentiation in order to stand out in the crowed space. As mentioned above, new formats such as gummies and liquid will be one way to appeal to consumers and in particular children.
Further segmentation in multivitamins
Multivitamins will increasingly move away from offering broad spectrum products suitable for any type of consumer to focusing on specific segments. Examples are products aimed at women’s or men’s health.
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Overview:
Understand the latest market trends and future growth opportunities for the Vitamins industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vitamins in Guatemala report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vitamins in Guatemala?
- Which are the leading brands in Vitamins in Guatemala?
- How are products distributed in Vitamins in Guatemala?
- How has the regulatory and operating environment for Vitamins changed in Guatemala?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Vitamins
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Vitamins in Guatemala - Category analysis
KEY DATA FINDINGS
Vitamins return to growth
Direct sellers continue to have significant foothold
Multivitamins continue to outperform single vitamins
Paediatric vitamins projected to see growth
Continuing innovation in vitamins
Further segmentation in multivitamins
Consumer Health in Guatemala - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Vitamins
- Multivitamins
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- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vitamins research and analysis database.
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