PROSPECTS AND OPPORTUNITIES
Vitamins to remain popular among a niche target audience
Although the outlook for vitamins in South Africa is positive over the forecast period, retail volume growth is predicted to be marginally slower compared to the review period, as many local consumers are likely to remain under financial pressure until the economy improves. Consumers who continue to purchase vitamins will remain a niche target audience who purchase these products for health reasons.
Holistic approach to health and wellness likely to pose competition
Vitamins face a potential threat from consumers adopting a more holistic approach to their health and wellness, such as favouring natural or fresh products, and participating in regular exercise to support their immune systems. To balance their budgets, some consumers will cut vitamin purchases, and prioritise fresh foods which can provide a natural form of vitamins without the need for supplementation.
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Overview:
Understand the latest market trends and future growth opportunities for the Vitamins industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vitamins in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vitamins in South Africa?
- Which are the leading brands in Vitamins in South Africa?
- How are products distributed in Vitamins in South Africa?
- How has the regulatory and operating environment for Vitamins changed in South Africa?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Vitamins
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Vitamins in South Africa - Category analysis
KEY DATA FINDINGS
Post-pandemic demand for vitamins remains high but growth is low
Consumers seek vitamins as part of holistic skin care routines
Vitamins predominantly bought by consumers following doctor’s recommendation
Vitamins to remain popular among a niche target audience
Holistic approach to health and wellness likely to pose competition
Consumer Health in South Africa - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Vitamins
- Multivitamins
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- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vitamins research and analysis database.
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