PROSPECTS AND OPPORTUNITIES
Multivitamins and vitamin C to remain in demand among local consumers
Vitamins in South Africa is projected to see a moderate retail volume CAGR and a strong retail value (constant 2025 prices) CAGR over the forecast period. Multivitamins and vitamin C are set to post the highest retail value CAGRs.
Players are expected to innovate to produce user-friendly products and formats
Manufacturers of vitamins are expected to continue to invest in new delivery systems to enhance consumer experience. To cater to parents and their children, manufacturers are predicted to release products with improved taste and various formats.
Push-pull effect of health and lifestyle trends
There remains a threat to vitamins as consumers in South Africa adopt a more holistic approach to health and wellbeing, such as favouring natural or fresh products and participating in regular exercise or sport to support their health and immune systems. To balance their budgets, some consumers are likely to reduce or cut out purchases of vitamins and prioritise fresh foods that can provide vitamins in natural form without the need for supplementation.
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Overview:
Understand the latest market trends and future growth opportunities for the Vitamins industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vitamins in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vitamins in South Africa?
- Which are the leading brands in Vitamins in South Africa?
- How are products distributed in Vitamins in South Africa?
- How has the regulatory and operating environment for Vitamins changed in South Africa?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Vitamins
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Vitamins in South Africa - Category analysis
KEY DATA FINDINGS
Immune-boosting and multipurpose products gain popularity
Centrum continues to hold the top spot but private label remains popular
Pharmacies’ expansion supports the offer of and demand for vitamins
Multivitamins and vitamin C to remain in demand among local consumers
Players are expected to innovate to produce user-friendly products and formats
Push-pull effect of health and lifestyle trends
Consumer Health in South Africa - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Vitamins
- Multivitamins
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- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vitamins research and analysis database.
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