PROSPECTS AND OPPORTUNITIES
Wellness and beauty to stimulate the demand for vitamins
Vitamins in the United Arab Emirates is projected to register moderate CAGRs in retail volume and value (constant 2025 prices) terms over the forecast period. Growing awareness of mental health issues and solutions, stressful lifestyles and the rise of plant-based diets are driving a demand for vitamins in the market.
Subscription models to foster take up
Vitamin subscription models are gaining popularity in the United Arab Emirates, with online platforms like iHerb and local pharmacy e-commerce sites offering convenient, recurring delivery services. These subscriptions often come with automated reminders, discounts and even chat support, helping to boost long-term consumer engagement and encourage consistent use of vitamins.
Legislation to increase consumer confidence in vitamins as awareness of alternative sources increases
Federal Law No 38 of 2024, effective from 2 January 2025, overhauls medical product regulations in the market by establishing the Emirates Drug Establishment (EDE) as the central authority. It aims to expand product definitions, strengthen safety standards, introduce fast-track approvals, enforce stricter pharmacovigilance and increase penalties for non-compliance.
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Overview:
Understand the latest market trends and future growth opportunities for the Vitamins industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vitamins in United Arab Emirates report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vitamins in United Arab Emirates?
- Which are the leading brands in Vitamins in United Arab Emirates?
- How are products distributed in Vitamins in United Arab Emirates?
- How has the regulatory and operating environment for Vitamins changed in United Arab Emirates?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Vitamins
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Vitamins in the United Arab Emirates - Category analysis
KEY DATA FINDINGS
Single vitamins and multivitamins continue to gain momentum
Centrum consolidates leadership but challenges remain on the horizon
E-commerce continues to see growing consumer trust and significant retail value share gains
Wellness and beauty to stimulate the demand for vitamins
Subscription models to foster take up
Legislation to increase consumer confidence in vitamins as awareness of alternative sources increases
Consumer Health in the United Arab Emirates - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Vitamins
- Multivitamins
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- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vitamins research and analysis database.
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