PROSPECTS AND OPPORTUNITIES
Vitamin A to emerge more strongly
Vitamins in Germany is projected to see both retail volume and value (constant 2025 prices) sales maintain an upward trajectory, albeit slowing as the forecast period progresses. The health and wellness trend is expected to continue to drive demand, with vitamin D set to remain among the fastest-growing categories as consumer awareness of its benefits and uses rises.
Vitamins to see strong product development amid growing competition
The trend towards CBD-infused multivitamin products is likely to persist and grow over the forecast period, particularly in times of high stress. The high levels of tension seen in 2024-2025, due to geopolitical reasons, are likely to continue in the short term, creating an audience seeking vitamins for relaxation and stress relief.
Players to invest in customisation and health and wellness integration
Vitamins in Germany is shifting towards personalised offerings tailored to gender, age and specific health needs. This change is being driven by growing consumer awareness of nutrition and a desire for customised health solutions.
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Overview:
Understand the latest market trends and future growth opportunities for the Vitamins industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vitamins in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vitamins in Germany?
- Which are the leading brands in Vitamins in Germany?
- How are products distributed in Vitamins in Germany?
- How has the regulatory and operating environment for Vitamins changed in Germany?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Vitamins
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Vitamins in Germany - Category analysis
KEY DATA FINDINGS
Vitamin D supplementation continues to gain awareness and popularity
Wide distribution, high brand recognition and affordability keep Abtei at the summit
Fast development of distribution via e-commerce in vitamins
Vitamin A to emerge more strongly
Vitamins to see strong product development amid growing competition
Players to invest in customisation and health and wellness integration
Consumer Health in Germany - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Vitamins
- Multivitamins
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- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vitamins research and analysis database.
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