PROSPECTS AND OPPORTUNITIES
Continued growth for vitamin C and vitamin D
Looking ahead, vitamin C and vitamin D are expected to remain the most popular single vitamins over the forecast period, with both categories likely to experience ongoing positive growth. Vitamin C has long been favoured by Danish consumers for its immune-boosting properties, while vitamin D sales will continue to be bolstered by official recommendations encouraging regular intake during the winter months.
Multivitamins face growing competition from personalised supplements
Multivitamins are projected to see positive growth over the forecast period, as consumers increasingly turn to them as a convenient way to ensure they are meeting their daily nutritional needs. For many, a daily multivitamin acts as a safeguard, or "insurance policy," against dietary gaps.
Increasing popularity of private label vitamins
Danish consumers have historically shown strong loyalty to well-known vitamin brands, often preferring to pay a premium for products they trust over cheaper alternatives. However, private label vitamins are expected to gain traction over the forecast period, as retailers focus on expanding their private label offerings and improving product quality.
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Overview:
Understand the latest market trends and future growth opportunities for the Vitamins industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vitamins in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vitamins in Denmark?
- Which are the leading brands in Vitamins in Denmark?
- How are products distributed in Vitamins in Denmark?
- How has the regulatory and operating environment for Vitamins changed in Denmark?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Vitamins
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Vitamins in Denmark - Category analysis
KEY DATA FINDINGS
Growth driven by health and wellness focus
Vitamin D continues to dominate
E-commerce gains ground
Continued growth for vitamin C and vitamin D
Multivitamins face growing competition from personalised supplements
Increasing popularity of private label vitamins
Consumer Health in Denmark - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Vitamins
- Multivitamins
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- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vitamins research and analysis database.
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