PROSPECTS AND OPPORTUNITIES
Vitamin C and D set to benefit from recommendations from health bodies
Vitamins is expected to see strong and steady growth in value and volume terms over the forecast period. The health and wellness trend will continue to drive demand with vitamin D being the main growth driver as rising consumer awareness continues to fuel demand.
Private label will look to win share from mid-priced brands
Many Danish consumers trust the major brands when it comes to vitamins and would rather pay a bit more for a product they trust than go for cheaper alternatives such as private label products. However, as Danish retailers continue to focus on developing their private label lines as part of their core strategies, they are also improving the range and quality of their private label vitamins.
Multivitamins could become more personalised
Multivitamins is expected to see strong growth over the forecast period in value and volume terms. As the health and wellness trend continues to develop, consumers are expected to become more interested in taking multivitamins to ensure they fill any gaps in their nutritional intake.
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Overview:
Understand the latest market trends and future growth opportunities for the Vitamins industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vitamins in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vitamins in Denmark?
- Which are the leading brands in Vitamins in Denmark?
- How are products distributed in Vitamins in Denmark?
- How has the regulatory and operating environment for Vitamins changed in Denmark?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Vitamins
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Vitamins in Denmark - Category analysis
KEY DATA FINDINGS
Vitamins seen as a staple product among many Danes
Local players the big winners in vitamins in 2025
Sales continue to shift online as consumers look for value and convenience
Vitamin C and D set to benefit from recommendations from health bodies
Private label will look to win share from mid-priced brands
Multivitamins could become more personalised
Consumer Health in Denmark - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Vitamins
- Multivitamins
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- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vitamins research and analysis database.
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