PROSPECTS AND OPPORTUNITIES
Stable growth expected, with a focus on overall health and immunity
Over the forecast period, vitamins is expected to maintain stable retail current value growth in Ireland, with increases anticipated across most categories. Overall demand will be buoyed by rising health consciousness in Ireland – a well-established trend that was reinforced by the pandemic, and is leading an increasing number of people to regularly take these products as a preventive measure, or to alleviate the symptoms of specific conditions.
Challenges and opportunities for vitamins
There are opportunities for vitamins in terms of further premiumisation and the development of specialised products, such as vitamins targeted towards specific demographics (e.g.
Retailers are keen to develop private label products, but there are challenges
Private label has a presence in vitamins, but the share remains in the single digits, and has been falling compared with the height of the pandemic. Due to the growth prospects, retailers are likely to be keen to make strides in this area in the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the Vitamins industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vitamins in Ireland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vitamins in Ireland?
- Which are the leading brands in Vitamins in Ireland?
- How are products distributed in Vitamins in Ireland?
- How has the regulatory and operating environment for Vitamins changed in Ireland?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Vitamins
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Vitamins in Ireland - Category analysis
KEY DATA FINDINGS
Solid growth for vitamins, but the peak growth rates have passed
Seven Seas maintains its dynamism as consumers look for convenience
Vitamins B and D are a winning combination
Stable growth expected, with a focus on overall health and immunity
Challenges and opportunities for vitamins
Retailers are keen to develop private label products, but there are challenges
Consumer Health in Ireland - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Vitamins
- Multivitamins
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- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vitamins research and analysis database.
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