PROSPECTS AND OPPORTUNITIES
Stable growth forecast for vitamins, with vitamin D helping propel sales
Current value sales of vitamins are projected to increase overall throughout the forecast period. Retail value growth is expected to remain steady, mirroring the trend seen in 2025.
Digital health tools and platforms may support sales and consumer awareness
As digital and technological progress becomes ever more essential for businesses across various industries, Irish vitamin companies are also expected to step up their investments in this area. The adoption of AI-driven tools, interactive wellness platforms, and mobile applications is helping to cultivate stronger relationships with local consumers.
Opportunities available through premium features and positioning
Significant opportunity for growth lies in the premiumisation and specialisation of vitamin products. Developing high-quality, targeted supplements for distinct groups such as teenagers, older adults, and expectant mothers presents significant growth potential, particularly when these products are supported by credible scientific evidence.
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Overview:
Understand the latest market trends and future growth opportunities for the Vitamins industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vitamins in Ireland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vitamins in Ireland?
- Which are the leading brands in Vitamins in Ireland?
- How are products distributed in Vitamins in Ireland?
- How has the regulatory and operating environment for Vitamins changed in Ireland?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Vitamins
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Vitamins in Ireland - Category analysis
KEY DATA FINDINGS
Vitamin D focus helps drive topline growth for vitamins
Vitabiotics maintains its leading position in 2025
Retail e-commerce continues to pull away from pharmacies as leading distribution channel
Stable growth forecast for vitamins, with vitamin D helping propel sales
Digital health tools and platforms may support sales and consumer awareness
Opportunities available through premium features and positioning
Consumer Health in Ireland - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Vitamins
- Multivitamins
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- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vitamins research and analysis database.
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