PROSPECTS AND OPPORTUNITIES
Multivitamins will target the needs of specific consumer groups in order to become more competitive
The market for vitamins in Malaysia is likely to see a marked slowdown in growth in constant value terms (2024 prices) over the forecast period as the category approaches maturity. In response, there will likely be a shift towards more specialised multivitamins targeting particular health conditions.
More convenient, on-the-go formats will grow in popularity
As consumers return to their busy on-the-go lifestyles, with longer hours being spent outside of the home, demand for convenient packaging will increase, and this is likely to inform new product development over the forecast period. For example, Opceden Go offers a diverse range of Vitamin C formulas in a convenient sachet format which can be consumed on-the-go.
Private labels anticipated to gain traction as a result of high cost of living
With many Malaysians remaining concerned about the cost of living, at least in the early years of the forecast period, a growing number of more affordable, private label products are likely to be launched, which should appeal to more budget-conscious consumers in the country. For example, Guardian has already launched Guardian Multivitamin Minerals, as well a Guardian Vitamin C 500mg + Zinc, Guardian Multivitamins & Minerals Effervescent and Guardian Vitamin C + Zinc Effervescent tablets.
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Overview:
Understand the latest market trends and future growth opportunities for the Vitamins industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vitamins in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vitamins in Malaysia?
- Which are the leading brands in Vitamins in Malaysia?
- How are products distributed in Vitamins in Malaysia?
- How has the regulatory and operating environment for Vitamins changed in Malaysia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Vitamins
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Vitamins in Malaysia - Category analysis
KEY DATA FINDINGS
Normalisation of immunity trend as pandemic enters an endemic phase where
Nerve-health positioning of vitamin B represents strong growth opportunity, in conjunction with ageing population
Surging popularity of multivitamins as consumers engage in active lifestyles post-pandemic
Multivitamins will target the needs of specific consumer groups in order to become more competitive
More convenient, on-the-go formats will grow in popularity
Private labels anticipated to gain traction as a result of high cost of living
Consumer Health in Malaysia - Industry Overview
Consumer health in 2024: the big picture
2024 key trends
Competitive landscape
Retailing developments
What’s next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Vitamins
- Multivitamins
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- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vitamins research and analysis database.
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