PROSPECTS AND OPPORTUNITIES
Price sensitivity shapes consumer behaviour
Value sales of vitamins are expected to rise over the forecast period, but growth will continue to slow as consumers increasingly purchase during discount campaigns and trade down to cheaper options. The rising cost of living is set to push more consumers toward private label ranges offered by pharmacies and health and personal care stores.
Effervescent and chewable formats to drive innovation while on-the-go options gain ground
Effervescent and chewable formats are projected to remain the most in-demand innovations in vitamins. Blackmores is expanding visibility for its Daily Protect Chewable, while Hurix’s is targeting younger consumers with its newly launched Strawberry Gummy with Vitamin C.
Immunity and energy remain top priorities amid price-cutting strategies from players
Immunity and energy-boosting vitamins are expected to remain the leading consumer priorities. Demand for these types of products will continue to be driven by vitamin B and vitamin C, as well as multivitamin combinations offering broader protection.
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Overview:
Understand the latest market trends and future growth opportunities for the Vitamins industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vitamins in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vitamins in Malaysia?
- Which are the leading brands in Vitamins in Malaysia?
- How are products distributed in Vitamins in Malaysia?
- How has the regulatory and operating environment for Vitamins changed in Malaysia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Vitamins
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Vitamins in Malaysia - Category analysis
KEY DATA FINDINGS
Price promotions intensify as consumers become more cautious
Amway retains lead but By-health posts fastest growth
Health and personal care stores remains leading channel while pharmacies gains momentum
Price sensitivity shapes consumer behaviour
Effervescent and chewable formats to drive innovation while on-the-go options gain ground
Immunity and energy remain top priorities amid price-cutting strategies from players
Consumer Health in Malaysia - Industry Overview
Consumer health in 2025: the big picture
2025 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Vitamins
- Multivitamins
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- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vitamins research and analysis database.
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