PROSPECTS AND OPPORTUNITIES
Health awareness and ageing population to drive vitamin demand
Vitamins in Mexico is expected to maintain steady value sales growth over the forecast period, driven by a strong shift in consumer priorities toward health and wellness. This trend has intensified in the aftermath of the COVID-19 pandemic, which underscored the importance of a strong immune system.
Women’s health supplements will keep gaining momentum
A growing trend in both vitamins and dietary supplements in Mexico is the rising demand for products specifically formulated for women. Mexican women are becoming increasingly aware of the importance of targeted nutrition throughout different life stages, such as adolescence, pregnancy, reproductive years and menopause.
Traditional Mexican ingredients set to expand in vitamins
There is a growing trend in Mexico towards the consumption of natural and organic products, which is especially evident in the case of vitamins and supplements. Local consumers are increasingly seeking products that are minimally processed, free from artificial additives, and derived from natural sources.
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Overview:
Understand the latest market trends and future growth opportunities for the Vitamins industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vitamins in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vitamins in Mexico?
- Which are the leading brands in Vitamins in Mexico?
- How are products distributed in Vitamins in Mexico?
- How has the regulatory and operating environment for Vitamins changed in Mexico?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Vitamins
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Vitamins in Mexico - Category analysis
KEY DATA FINDINGS
Multivitamins as preferred choice for busy consumers
Farmacias Similares leads as Omnilife posts fastest growth
Channel shifts reshape distribution as pharmacies gains ground
Health awareness and ageing population to drive vitamin demand
Women’s health supplements will keep gaining momentum
Traditional Mexican ingredients set to expand in vitamins
Consumer Health in Mexico - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Vitamins
- Multivitamins
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- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vitamins research and analysis database.
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