PROSPECTS AND OPPORTUNITIES
Evolving segmentation beyond age and gender
During the forecast period, the vitamins market in Taiwan is expected to experience increased segmentation, beyond traditional divisions of age and gender. Brands are increasingly employing targeted marketing claims and are positioning their products to cater to specific consumer lifestyles.
Inflation could become the opportunity when the price of food and vegetables keep high for household
High inflation is viewed as a long-term concern in Taiwan, with significant increases in food prices impacting consumer behaviour. Fruit prices, for example, have surged compared to the same period last year, further straining consumers' budgets.
Vitamins with herbal ingredients are likely to gain traction
An increasing number of brands are promoting vitamins derived from herbal and natural extracts, such as yeast, which are said to offer enhanced absorption and bioavailability. Many of these emerging brands, including Dietician, Better Biosciences, and Vitabox, are primarily leveraging e-commerce platforms to target the younger generation.
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Overview:
Understand the latest market trends and future growth opportunities for the Vitamins industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vitamins in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vitamins in Taiwan?
- Which are the leading brands in Vitamins in Taiwan?
- How are products distributed in Vitamins in Taiwan?
- How has the regulatory and operating environment for Vitamins changed in Taiwan?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Vitamins
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Vitamins in Taiwan - Category analysis
KEY DATA FINDINGS
High dose vitamins become popular among office workers
Multivitamins drive growth, while high doses become increasingly popular
GSK leads mature and fragmented market
Evolving segmentation beyond age and gender
Inflation could become the opportunity when the price of food and vegetables keep high for household
Vitamins with herbal ingredients are likely to gain traction
Consumer Health in Taiwan - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Vitamins
- Multivitamins
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- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vitamins research and analysis database.
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