PROSPECTS AND OPPORTUNITIES
Natural sources and the launch of hybrid supplements is set to influence vitamins
Value sales of vitamins in Taiwan are expected to increase over the forecast period overall. However, due to market maturity, Taiwanese consumers tend to show relatively low engagement and involvement with vitamin products.
Extended-release vitamins are set to gain traction as consumers seek lasting benefits
With more brands introducing extended-release vitamins, this product format is set to attract increasing attention over the forecast period. A few years ago, extended-release technology was primarily applied to Vitamin C formulations.
Functional supplements may challenges sales, drawing consumers away from standalone vitamins
Herbal and non-herbal combination supplements will continue to attract consumers away from traditional vitamin products across the forecast period. Certain nutrients, such as omega-3, are widely acknowledged by experts as difficult to obtain in sufficient quantities through diet alone.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Vitamins industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vitamins in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vitamins in Taiwan?
- Which are the leading brands in Vitamins in Taiwan?
- How are products distributed in Vitamins in Taiwan?
- How has the regulatory and operating environment for Vitamins changed in Taiwan?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Vitamins
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Vitamins in Taiwan - Category analysis
KEY DATA FINDINGS
Preventive health trends and multifunctional formats drive vitamin growth in Taiwan
Emotional positioning and lifestyle marketing helps Haleon UK lead vitamins
Retail e-commerce drives growth as pain relief vitamins gain ground
Natural sources and the launch of hybrid supplements is set to influence vitamins
Extended-release vitamins are set to gain traction as consumers seek lasting benefits
Functional supplements may challenges sales, drawing consumers away from standalone vitamins
Consumer Health in Taiwan - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Vitamins
- Multivitamins
-
- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vitamins research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!