PROSPECTS AND OPPORTUNITIES
Price main driver of value sales
Despite a growing economy, there will continue to a significant cohort of price sensitive consumers in Poland. As such, price will continue to be a key driver of value sales.
Vitamins look to streamline to maximise profit
Over the forecast period, consumers will regard vitamin as a key component of good health, along with an improved diet, physical activity and other positive lifestyle changes. As a result, vitamin consumption will maintain its value sales in parallel with interest in healthier lifestyle and dietary improvements.
Innovation needed in multivitamins
In terms of multivitamins, the product area is mature, with little room for further growth. As a result, product innovation is key for continued growth.
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Overview:
Understand the latest market trends and future growth opportunities for the Vitamins industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vitamins in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vitamins in Poland?
- Which are the leading brands in Vitamins in Poland?
- How are products distributed in Vitamins in Poland?
- How has the regulatory and operating environment for Vitamins changed in Poland?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Vitamins
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Vitamins in Poland - Category analysis
KEY DATA FINDINGS
Vitamins return to more stable growth after pandemic
Vitamin D sees highest value increase
Increasing segmentation
Price main driver of value sales
Vitamins look to streamline to maximise profit
Innovation needed in multivitamins
Consumer Health in Poland - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Vitamins
- Multivitamins
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- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vitamins research and analysis database.
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