PROSPECTS AND OPPORTUNITIES
Positive outlook for vitamins
Polish consumers like to self-medicate but they are also increasingly educating themselves on issues around preventative health and the supplements they can take to improve long-term health outcomes. This should benefit sales of vitamins, but especially products with clearly defined benefits, such as vitamin D, vitamin B and vitamin C, with these three categories projected to see the most dynamic growth over the forecast period.
Mono-ingredient formulations set to be the big winners
Polish consumers will likely continue to seek mono-ingredient supplements, driven by a strong culture of self-medication and online health research. Mono-ingredient products offer the flexibility to adjust doses, build personal routines, and track results, which aligns with emerging consumer behaviours.
Digital tools reshaping how people choose vitamins
Alongside the rapid rise of online sales and the self-medication trend, the vitamins category is increasingly being shaped by digital decision-making tools, with this being set to expand over the forecast period. Polish consumers are increasingly turning to ChatGPT for health guidance, Ceneo to compare prices and to read user reviews, and TikTok for peer recommendations.
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Overview:
Understand the latest market trends and future growth opportunities for the Vitamins industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vitamins in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vitamins in Poland?
- Which are the leading brands in Vitamins in Poland?
- How are products distributed in Vitamins in Poland?
- How has the regulatory and operating environment for Vitamins changed in Poland?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Vitamins
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Vitamins in Poland - Category analysis
KEY DATA FINDINGS
Increasing health awareness fuelling growth with vitamin D in high demand
Players use delivery formats to stand out in a crowded market
E-commerce thriving in vitamins
Positive outlook for vitamins
Mono-ingredient formulations set to be the big winners
Digital tools reshaping how people choose vitamins
Consumer Health in Poland - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Vitamins
- Multivitamins
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- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vitamins research and analysis database.
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