PROSPECTS AND OPPORTUNITIES
Moderate growth is expected, driven by premiumisation and evolving consumer preferences
Although vitamins remain a relatively mature category, value sales are forecast to rise moderately over the coming period. Growth will be supported by increased use of added-value products, a wider range of premium offerings, and the introduction of more advanced formats.
Innovation is set to be driven by convenience, quality ingredients, and shifting consumer preferences
Innovation in vitamins will focus on convenience and formats, alongside higher quality ingredients. Fast-absorbing products and easy-to-consume formats such as gummies and sprays are expected to gain popularity.
Economic recovery is set to boost demand for high-quality, clean label, and natural vitamin products
In Finland, high-quality ingredient products have remained a niche market throughout the recent period of economic uncertainty. Despite this, consumer interest in health and wellness has steadily persisted.
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Overview:
Understand the latest market trends and future growth opportunities for the Vitamins industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vitamins in Finland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vitamins in Finland?
- Which are the leading brands in Vitamins in Finland?
- How are products distributed in Vitamins in Finland?
- How has the regulatory and operating environment for Vitamins changed in Finland?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Vitamins
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Vitamins in Finland - Category analysis
KEY DATA FINDINGS
Innovation and multivitamin formats sustain value sales of vitamins
Local player Orion Oyj retains its leading position while Orkla Care gains ground
Variety stores gain momentum as competition intensifies in vitamin distribution
Moderate growth is expected, driven by premiumisation and evolving consumer preferences
Innovation is set to be driven by convenience, quality ingredients, and shifting consumer preferences
Economic recovery is set to boost demand for high-quality, clean label, and natural vitamin products
Consumer Health in Finland - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Vitamins
- Multivitamins
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- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vitamins research and analysis database.
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