Vitamins is a fairly mature category and though value sales will rise growth with be constrained during the forecast period. Moreover, price sensitivity will persist among many Finns, and sales will still be moving to the grocery channel, where unit prices are lower than in the pharmacies channel.
Some bigger segments such as vitamin B are likely to be affected by the new recommendations from the European Food Safety Authority to cut the upper intake level of B6 vitamin from 25mg to 12mg. This will start to slowly impact intake and could also lead to greater consumer interest in different product claims - for example, instead of high intake, consumers may seek out products promising high absorption.
The competitive landscape within vitamins will become more fragmented during the forecast period. The number of brands has been increasing during the latter part of the review period, and there is a wide range of products available across segments.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Vitamins
This report originates from Passport, our Vitamins research and analysis database.
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