PROSPECTS AND OPPORTUNITIES
Growth hampered by maturity
Vitamins is a fairly mature category and though value sales will rise growth with be constrained during the forecast period. Moreover, price sensitivity will persist among many Finns, and sales will still be moving to the grocery channel, where unit prices are lower than in the pharmacies channel.
New recommendations may impact development, as other single vitamins strengthens
Some bigger segments such as vitamin B are likely to be affected by the new recommendations from the European Food Safety Authority to cut the upper intake level of B6 vitamin from 25mg to 12mg. This will start to slowly impact intake and could also lead to greater consumer interest in different product claims - for example, instead of high intake, consumers may seek out products promising high absorption.
Fragmentation will increase and demand or value-added options will rise
The competitive landscape within vitamins will become more fragmented during the forecast period. The number of brands has been increasing during the latter part of the review period, and there is a wide range of products available across segments.
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Overview:
Understand the latest market trends and future growth opportunities for the Vitamins industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vitamins in Finland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vitamins in Finland?
- Which are the leading brands in Vitamins in Finland?
- How are products distributed in Vitamins in Finland?
- How has the regulatory and operating environment for Vitamins changed in Finland?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Vitamins
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Vitamins in Finland - Category analysis
KEY DATA FINDINGS
Stagnant stales for vitamins in 2024
Orkla remains in the lead, followed by Orion, while multivitamins remains diverse
Innovation in terms of combination products and updated formats
Growth hampered by maturity
New recommendations may impact development, as other single vitamins strengthens
Fragmentation will increase and demand or value-added options will rise
Consumer Health in Finland - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Vitamins
- Multivitamins
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- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vitamins research and analysis database.
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