PROSPECTS AND OPPORTUNITIES
Multivitamins to lead as single vitamins struggle to compete
Multivitamins will continue to dominate sales of vitamins due to their broad health benefits and ability to fill nutritional gaps. The growing focus on preventive health is driving demand, as multivitamins are seen as a convenient way to meet daily nutritional needs and prevent deficiencies.
Preventive health awareness to fuel strong demand for vitamins
Growing awareness of preventive health will drive demand for vitamins as consumers increasingly focus on maintaining their wellbeing and preventing diseases. Products like Osteocare vitamin D supplements are already seeing a surge in sales, especially among older adults and women seeking to prevent bone issues like osteoporosis.
Crackdowns on counterfeits set to boost consumer confidence in vitamins
The presence of counterfeit supplements in Kenya's vitamin category poses serious health risks and damages consumer trust. Fake versions of popular products have been found, raising concerns about safety and efficacy.
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Overview:
Understand the latest market trends and future growth opportunities for the Vitamins industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vitamins in Kenya report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vitamins in Kenya?
- Which are the leading brands in Vitamins in Kenya?
- How are products distributed in Vitamins in Kenya?
- How has the regulatory and operating environment for Vitamins changed in Kenya?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Vitamins
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Vitamins in Kenya - Category analysis
KEY DATA FINDINGS
Inflation drives demand for affordable and generic vitamins
Health consciousness fuels steady growth in vitamins
High cost of vitamins creates challenges for the industry
Multivitamins to lead as single vitamins struggle to compete
Preventive health awareness to fuel strong demand for vitamins
Crackdowns on counterfeits set to boost consumer confidence in vitamins
Consumer Health in Kenya - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Vitamins
- Multivitamins
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- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vitamins research and analysis database.
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