PROSPECTS AND OPPORTUNITIES
Anticipated accelerated demand for immunity and energy-boosting benefits
Value sales of vitamins are projected to rise steadily over the forecast period as consumers continue to prioritise immunity, vitality and energy support. Key categories such as multivitamins, vitamin B, vitamin C and vitamin D are expected to remain growth drivers.
Rising eco-awareness will push sustainability concerns further to the fore though affordability remains key concern
Sustainability is becoming an increasingly important consideration for consumers choosing vitamins. Demand for vegan, ethically sourced and eco-friendly formulations is growing - especially among younger and environmentally conscious demographics.
Innovative formats and flavours as key differentiators
Manufacturers are continuing to invest in innovation across formats and flavours to attract new users and enhance product experience. Effervescent tablets remain a favoured format, with brands such as Redoxon, Voost and Condition Let’s C Premium competing through taste, convenience and functional variety.
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Overview:
Understand the latest market trends and future growth opportunities for the Vitamins industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vitamins in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vitamins in Singapore?
- Which are the leading brands in Vitamins in Singapore?
- How are products distributed in Vitamins in Singapore?
- How has the regulatory and operating environment for Vitamins changed in Singapore?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Vitamins
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Vitamins in Singapore - Category analysis
KEY DATA FINDINGS
Health-conscious consumers rely on vitamins to boost immunity
International player Bayer leads vitamins with immune health positioning
Health and personal care stores leads distribution with largest brand assortment
Anticipated accelerated demand for immunity and energy-boosting benefits
Rising eco-awareness will push sustainability concerns further to the fore though affordability remains key concern
Innovative formats and flavours as key differentiators
Consumer Health in Singapore - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Vitamins
- Multivitamins
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- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vitamins research and analysis database.
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