PROSPECTS AND OPPORTUNITIES
Positive outlook for vitamins, alongside growing interest in preventive health
The outlook for vitamins in Singapore remains positive over the forecast period, with the country’s ageing population, coupled with heightened awareness around preventive health, continuing to drive growth. Consumers are becoming increasingly aware of the importance of maintaining immune function and supporting skin health, which is further fuelling the demand for vitamins.
Affordability concerns will continue to impact consumer behaviour
With the rising cost of living in Singapore, consumers are becoming more cautious with their spending. As a result, many are turning towards more affordable alternatives in various sectors, including vitamins.
Blurring of lines between dietary supplements and vitamins
Many of the leading vitamin brands in Singapore also offer dietary supplements. The benefits of these products often overlap, with calcium supplements and vitamin D, for example, both contributing to bone health, a key concern for many consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Vitamins industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vitamins in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vitamins in Singapore?
- Which are the leading brands in Vitamins in Singapore?
- How are products distributed in Vitamins in Singapore?
- How has the regulatory and operating environment for Vitamins changed in Singapore?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Vitamins
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Vitamins in Singapore - Category analysis
KEY DATA FINDINGS
Multivitamins remain popular choice for general health improvement
Continued strong demand for vitamin D
Chewable vitamins continue to grow in popularity
Positive outlook for vitamins, alongside growing interest in preventive health
Affordability concerns will continue to impact consumer behaviour
Blurring of lines between dietary supplements and vitamins
Consumer Health in Singapore - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Vitamins
- Multivitamins
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- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vitamins research and analysis database.
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