PROSPECTS AND OPPORTUNITIES
As the wellness revolution progresses, the competition becomes tougher with other consumer categories
Vitamins is expected to maintain dynamic, although slowing, retail current value growth in Brazil in the forecast period. The category is currently navigating a landscape that is becoming increasingly competitive, as more consumers seek ways to improve their health and wellbeing.
Incomes could challenge growth in the coming years
Accounting for almost half of South America’s economy and population, what happens in Brazil is relevant for the market in general. In the case of vitamins, the influx of new regular consumers means growth is expected in the forecast period, especially when considering the potential recovery of the economic scenario.
Consumers must intensify ambivalence in their perception of digital influence
The future of vitamins in Brazil is likely to increasingly be linked to the growing influence of social networks, especially platforms such as TikTok and Instagram. The dissemination of information by nutritionists and digital influencers has been key to popularising vitamins, with content ranging from tips on appropriate dosages to suggestions for effective vitamin combinations.
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Overview:
Understand the latest market trends and future growth opportunities for the Vitamins industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vitamins in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vitamins in Brazil?
- Which are the leading brands in Vitamins in Brazil?
- How are products distributed in Vitamins in Brazil?
- How has the regulatory and operating environment for Vitamins changed in Brazil?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Vitamins
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Vitamins in Brazil - Category analysis
KEY DATA FINDINGS
Multivitamins grows above single vitamins for the second year running
Vitamin D is a highlight in the Brazilian market in 2024, especially when combined with magnesium
The evolution of vitamins in Brazil: Influence, innovation, and convenience
As the wellness revolution progresses, the competition becomes tougher with other consumer categories
Incomes could challenge growth in the coming years
Consumers must intensify ambivalence in their perception of digital influence
Consumer Health in Brazil - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Vitamins
- Multivitamins
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- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vitamins research and analysis database.
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