Vitamins is expected to maintain dynamic, although slowing, retail current value growth in Brazil in the forecast period. The category is currently navigating a landscape that is becoming increasingly competitive, as more consumers seek ways to improve their health and wellbeing.
Accounting for almost half of South America’s economy and population, what happens in Brazil is relevant for the market in general. In the case of vitamins, the influx of new regular consumers means growth is expected in the forecast period, especially when considering the potential recovery of the economic scenario.
The future of vitamins in Brazil is likely to increasingly be linked to the growing influence of social networks, especially platforms such as TikTok and Instagram. The dissemination of information by nutritionists and digital influencers has been key to popularising vitamins, with content ranging from tips on appropriate dosages to suggestions for effective vitamin combinations.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Vitamins
This report originates from Passport, our Vitamins research and analysis database.
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