PROSPECTS AND OPPORTUNITIES
Evolving knowledge and specialisation fuel sustained growth
Vitamins is expected to see sustained growth in Chile over the forecast period, with single vitamins projected to outperform multivitamins. This growth is largely set to be driven by the increasing interest in supplementation amongst Chilean consumers and their evolving knowledge of the benefits that different vitamins and nutrients provide.
Convenience and taste boost demand for multivitamin gummies
In 2025, leading vitamin brands in Chile have been innovating not only with ingredients but also with the formats in which vitamins are consumed, aiming to attract more consumers to the category. In this context, multivitamin gummies continue to gain popularity due to their convenience.
Development of women’s life stage supplements
Personalised nutrition is gaining significant traction in Chile, with women increasingly seeking supplements tailored to their specific needs based on life stage - adolescence, reproductive age, or menopause - and individual health goals. Leading brands are leveraging technologies such as genetic testing and biomarker analysis to develop customised formulae, offering consumers more precise solutions for their unique requirements.
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Overview:
Understand the latest market trends and future growth opportunities for the Vitamins industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vitamins in Chile report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vitamins in Chile?
- Which are the leading brands in Vitamins in Chile?
- How are products distributed in Vitamins in Chile?
- How has the regulatory and operating environment for Vitamins changed in Chile?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Vitamins
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Vitamins in Chile - Category analysis
KEY DATA FINDINGS
Single vitamins regain momentum amid changing consumer preferences
MedCell consolidates its position through tailored supplementation for women
Self-care trends boost vitamins sales in pharmacies
Evolving knowledge and specialisation fuel sustained growth
Convenience and taste boost demand for multivitamin gummies
Development of women’s life stage supplements
Consumer Health in Chile - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Vitamins
- Multivitamins
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- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vitamins research and analysis database.
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