PROSPECTS AND OPPORTUNITIES
Prosperous outlook for the vitamin category amid improved economy and more proactive healthcare routines
Retail volume sales of vitamins are projected to return to positive territory in 2025 and increase steadily over the remainder of the forecast period. The ongoing recovery of purchasing power will encourage consumers to increase their intake of vitamins.
Vitamin B category faces steady growth prospects
Vitamin B is projected to register steady growth in volume and value terms. While the vitamin is central to the proper functioning of the human body, sales are low when compared to multivitamins and vitamin C.
Sales via the e-commerce channel expected to continue rising
Unlike OTC medications containing active pharmaceutical ingredients, vitamins can still be sold online in Hungary. It is expected e-commerce will continue to gain importance as a distribution channel in this category over the forecast period, as having recently become more comfortable with online shopping due to changes resulting from COVID-19, many Hungarians now have a greater appreciation for the convenience, extensive range of choices and potential for better price deals this method affords.
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Overview:
Understand the latest market trends and future growth opportunities for the Vitamins industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vitamins in Hungary report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vitamins in Hungary?
- Which are the leading brands in Vitamins in Hungary?
- How are products distributed in Vitamins in Hungary?
- How has the regulatory and operating environment for Vitamins changed in Hungary?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Vitamins
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Vitamins in Hungary - Category analysis
KEY DATA FINDINGS
Vitamin consumption is starting to recover
Vitamin D consumption still well above pre-pandemic levels
Domestic producer Béres Gyógyszergyár retains overall lead but loses ground
Prosperous outlook for the vitamin category amid improved economy and more proactive healthcare routines
Vitamin B category faces steady growth prospects
Sales via the e-commerce channel expected to continue rising
Consumer Health in Hungary - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Vitamins
- Multivitamins
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- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vitamins research and analysis database.
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