PROSPECTS AND OPPORTUNITIES
Healthy performance thanks to the increasing preventive health trend
During the forecast period, Vietnamese consumers are expected to continue to drive rising demand for vitamins, due to their increasing focus on self-care. The rates of current value growth for vitamins in Vietnam are even expected to see a slight rising trend over the course of the forecast period.
Older and younger consumers likely to be groups with potential
The older population’s focus on healthy ageing is expected to contribute to growth in sales of vitamins in Vietnam in the forecast period, as older, wealthier consumers are more likely to regularly purchase vitamins, considering them to be inexpensive. Key players are therefore likely to invest more in their marketing efforts to tap into the huge untapped demand.
Vitamins will face stronger competition from functional health and wellness products
The demand for functional wellness products is on the rise across various categories, which is likely to pose a competitive challenge to traditional vitamins in Vietnam in the foreseeable future. Manufacturers of soft drinks, packaged food, hydration products, and sports nutrition have introduced innovative strategies by incorporating vitamins into their products of different formats and flavours, to cater to consumers looking for healthier options.
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Overview:
Understand the latest market trends and future growth opportunities for the Vitamins industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vitamins in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vitamins in Vietnam?
- Which are the leading brands in Vitamins in Vietnam?
- How are products distributed in Vitamins in Vietnam?
- How has the regulatory and operating environment for Vitamins changed in Vietnam?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Vitamins
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Vitamins in Vietnam - Category analysis
KEY DATA FINDINGS
The rising health and wellness trend supports the growth of vitamins
Multivitamins are most popular amongst Vietnamese consumers
Vitamin E continues to see the strongest growth in 2024
Healthy performance thanks to the increasing preventive health trend
Older and younger consumers likely to be groups with potential
Vitamins will face stronger competition from functional health and wellness products
Consumer Health in Vietnam - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Vitamins
- Multivitamins
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- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vitamins research and analysis database.
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