PROSPECTS AND OPPORTUNITIES
Vietnam’s vitamins market forecast to maintain strong growth
Retail value sales of vitamins are expected to grow strongly over the forecast period. The market continues to benefit from rising health awareness, a growing middle class, higher disposable incomes, and an ageing population seeking preventive healthcare and nutritional support.
E-commerce and innovation drive growth in vitamins
The rise of retail e-commerce platforms such as Shopee.vn, Lazada.
Direct sellers remain important in vitamins as Herbalife Vietnam and Amway Vietnam continue their sustainable activities
Over the forecast period, direct sellers of vitamins, such as Herbalife Vietnam and Amway Vietnam, will continue their sustainable activities in Vietnam. In February 2025, Amway Vietnam deepened its Live Healthy, Live Happy vision, launching impactful collaborations with institutions like the National Institute of Nutrition to research and educate about nutrition.
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Overview:
Understand the latest market trends and future growth opportunities for the Vitamins industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vitamins in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vitamins in Vietnam?
- Which are the leading brands in Vitamins in Vietnam?
- How are products distributed in Vitamins in Vietnam?
- How has the regulatory and operating environment for Vitamins changed in Vietnam?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Vitamins
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Vitamins in Vietnam - Category analysis
KEY DATA FINDINGS
Expansion supported by rising health and wellness trend
Bayer Vietnam Ltd leads the category thanks to the popularity of Berroca
Retail e-commerce the fastest growing channel for vitamins in Vietnam
Vietnam’s vitamins market forecast to maintain strong growth
E-commerce and innovation drive growth in vitamins
Direct sellers remain important in vitamins as Herbalife Vietnam and Amway Vietnam continue their sustainable activities
Consumer Health in Vietnam - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Vitamins
- Multivitamins
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- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vitamins research and analysis database.
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