PROSPECTS AND OPPORTUNITIES
Vitamins will remain integral to healthy lifestyles
Vitamins are expected to remain an essential part of the Swedish consumer health landscape. While the rate of retail volume growth will be much slower than during the review period, consumption is expected to remain higher than before the pandemic.
Sales opportunities for both multivitamins and single vitamins
Multivitamins is expected to see robust retail volume growth over the forecast period as the health and wellness trend strengthens. Consumers will become more interested in supplementing their diet, with daily multivitamins considered as a kind of insurance policy for an incomplete diet.
Private label to raise its profile in vitamins
Many Swedish consumers trust the leading brands when it comes to vitamins and would rather pay more for a product they trust, rather than buy cheaper alternatives such as private label. However, as Swedish retailers continue to focus on developing private label as part of their core strategy, the range and quality of private label vitamins is likely to improve.
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Overview:
Understand the latest market trends and future growth opportunities for the Vitamins industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vitamins in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vitamins in Sweden?
- Which are the leading brands in Vitamins in Sweden?
- How are products distributed in Vitamins in Sweden?
- How has the regulatory and operating environment for Vitamins changed in Sweden?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Vitamins
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Vitamins in Sweden - Category analysis
KEY DATA FINDINGS
Vitamins enjoys uplift in daily consumption
Vitamin D retains its prominence among single vitamins
E-commerce channel continues to build share
Vitamins will remain integral to healthy lifestyles
Sales opportunities for both multivitamins and single vitamins
Private label to raise its profile in vitamins
Consumer Health in Sweden - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Vitamins
- Multivitamins
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- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vitamins research and analysis database.
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