Overall, vitamins have seen increased consumer spending due to heightened awareness of immunity and overall health, particularly following the COVID-19 pandemic. Vitamin C, D, and multivitamins are the most sought-after products, driven by their perceived benefits for immune support and general wellness.
The growing interest in personalised health solutions presents a significant opportunity for personalised vitamins in Pakistan. Consumers are increasingly seeking products tailored to their individual health needs and lifestyle preferences.
Multivitamins will increasingly move away from offering broad spectrum products suitable for any type of consumer to focusing on specific segments. Examples are products aimed at women’s or men’s health, as well as offerings based on age such as for adolescents or for older consumers.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Vitamins
This report originates from Passport, our Vitamins research and analysis database.
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