PROSPECTS AND OPPORTUNITIES
Holistic wellbeing trends to drive demand in forecast period
Value sales of vitamins are projected to maintain a positive trajectory, driven by the increasing interest of younger generations in holistic wellbeing and preventive health approaches. As consumers become more informed about the various benefits of vitamins for the optimal functioning of body systems, demand is expected to rise.
Capsules, pills and tablets as most popular formats for vitamins
Capsules, pills and tablets dominate the vitamins market, accounting for 63.5% of consumption, according to the Euromonitor Health and Nutrition Survey.
Gummies will see rapid expansion, benefiting from non-medical status
In Colombia, obtaining sanitary registers for vitamins, classified as medicines, involves significant costs and time, posing challenges for new products. The restrictive nature of medicine registration limits advertising opportunities, making it less appealing for emerging brands.
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Overview:
Understand the latest market trends and future growth opportunities for the Vitamins industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vitamins in Colombia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vitamins in Colombia?
- Which are the leading brands in Vitamins in Colombia?
- How are products distributed in Vitamins in Colombia?
- How has the regulatory and operating environment for Vitamins changed in Colombia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Vitamins
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Vitamins in Colombia - Category analysis
KEY DATA FINDINGS
Vitamins buoyed by rising interset in preventive approach to health and wellbeing
Haleon retains leadership with Centrum brand
Direct selling leads distribution as hypermarkets posts fastest growth
Holistic wellbeing trends to drive demand in forecast period
Capsules, pills and tablets as most popular formats for vitamins
Gummies will see rapid expansion, benefiting from non-medical status
Consumer Health in Colombia - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Vitamins
- Multivitamins
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- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vitamins research and analysis database.
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