PROSPECTS AND OPPORTUNITIES
Ongoing growth in vitamins expected in line with overall health trends
Ongoing growth in vitamins is expected in line with overall health trends. Indeed, this will continue to be supported by strong social media and influencer trends, along with an ongoing launch of new brands and options to meet demand and attract competitive attention through innovation.
Price sensitivity will continue, thus affordability remains important
Consumer price sensitivity is expected to continue over the forecast period, thus, affordability will remain important for brands to retain consumer loyalty. Indeed, with a large number of options available, it is easy for consumers to seek out more affordable brands if needed.
Combination products offer multiple benefits and potential cost savings
Combination products in vitamins offer multiple benefits and potential cost savings, due to consumers only needing to purchase one product. Here we can cite examples of immunity-boosting multivitamins, with vitamin C and zinc for example.
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Overview:
Understand the latest market trends and future growth opportunities for the Vitamins industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vitamins in Egypt report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vitamins in Egypt?
- Which are the leading brands in Vitamins in Egypt?
- How are products distributed in Vitamins in Egypt?
- How has the regulatory and operating environment for Vitamins changed in Egypt?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Vitamins
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Vitamins in Egypt - Category analysis
KEY DATA FINDINGS
Sales in vitamins benefit from overall health trends
EVA Pharma tipped as a name to watch
Pharmacists remain key players in the promotion of vitamins brands
Ongoing growth in vitamins expected in line with overall health trends
Price sensitivity will continue, thus affordability remains important
Combination products offer multiple benefits and potential cost savings
Consumer Health in Egypt - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Vitamins
- Multivitamins
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- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vitamins research and analysis database.
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