PROSPECTS AND OPPORTUNITIES
Multivitamins expected to remain popular
Over the forecast period, the performance of vitamins is expected to be driven by the continued popularity of multivitamins, which are anticipated to remain the most dynamic category. Algerian consumers tend to favour combination products that address a broad range of health concerns, perceiving them as offering better value for money.
Vitamins to hold strong appeal among women
Women will remain a key target audience for multivitamins, as they are typically more invested in health and wellness, particularly during pregnancy and as they age. Multivitamins will continue to appeal to women over 40, as well as to those seeking an energy boost.
Parents prioritise children’s health over their own
Paediatric vitamins are projected to remain one of the strongest-performing categories within the broader vitamins market. Although this segment only emerged recently, it has developed rapidly, with both imported brands like Sargenor Enfant and Gelphore Nutrivit, as well as domestic brands like Arginor Enfant, gaining prominence.
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Overview:
Understand the latest market trends and future growth opportunities for the Vitamins industry in Algeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Algeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vitamins in Algeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vitamins in Algeria?
- Which are the leading brands in Vitamins in Algeria?
- How are products distributed in Vitamins in Algeria?
- How has the regulatory and operating environment for Vitamins changed in Algeria?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Vitamins
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Vitamins in Algeria - Category analysis
KEY DATA FINDINGS
Heightened health awareness drives demand for vitamins
Multivitamins remain the most relevant and fastest growing category
Local brands benefit from heightened price sensitivity
Multivitamins expected to remain popular
Vitamins to hold strong appeal among women
Parents prioritise children’s health over their own
Consumer Health in Algeria - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Vitamins
- Multivitamins
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- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
Why buy this report?
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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vitamins research and analysis database.
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