PROSPECTS AND OPPORTUNITIES
Greater knowledge through self-care will drive uptake of vitamins
Self-care is expected to remain a key priority for Swiss consumers in the forthcoming years, further reinforced by government initiatives and health organisations aiming to foster a healthier, more content population while reducing healthcare expenses. Ongoing efforts to disseminate information about proper nutrition and the benefits of vitamins and dietary supplements, via online channels, healthcare professionals, pharmacies, and magazines, will continue to sustain strong demand.
New formats and combinations to fuel new product development
The vitamins category is well-established and highly developed, offering a wider range of products than many other consumer health products. New product launches are expected to remain focused on tailored combinations of vitamins designed for specific health benefits or target demographics.
Health and wellbeing focus provides opportunities and limitations
With a strong focus on general health and wellbeing, immune and health boosters including Vitamin C, D and multivitamins are set to remain the main growth drivers over the forecast period. Limitations to future growth could reside in the growing competition from (combination) dietary supplements as well as the growing knowledge about proper diets and nutritional values of specific foods.
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Overview:
Understand the latest market trends and future growth opportunities for the Vitamins industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vitamins in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vitamins in Switzerland?
- Which are the leading brands in Vitamins in Switzerland?
- How are products distributed in Vitamins in Switzerland?
- How has the regulatory and operating environment for Vitamins changed in Switzerland?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Vitamins
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Vitamins in Switzerland - Category analysis
KEY DATA FINDINGS
Vitamins benefit from growing commitment to health and wellness
Antistress AG leads in the vitamins category
Wider number of distribution channels can sell vitamins in contrast to other categories
Greater knowledge through self-care will drive uptake of vitamins
New formats and combinations to fuel new product development
Health and wellbeing focus provides opportunities and limitations
Consumer Health in Switzerland - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Vitamins
- Multivitamins
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- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vitamins research and analysis database.
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