PROSPECTS AND OPPORTUNITIES
Moderate forecast period facing vitamins in Lithuania
Vitamins gained some momentum during the pandemic. However, the category is not anticipated to enjoy strong growth during the forecast period thanks to its products’ high unit prices.
Multivitamins will continue to be popular
Multivitamins will remain a popular choice among local consumers, who are typically driven by convenience of use when purchasing vitamins. Though education regarding more targeted use of vitamins increased during the pandemic, most Lithuanians still opt for a broad, catch-all approach.
Single vitamins face varied fortunes while multivitamins will see greater specificity
Within single vitamins, vitamins B and D will see positive growth during the forecast period. While vitamin C saw rising demand during the pandemic, interest has since waned and does not look set to revive.
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Overview:
Understand the latest market trends and future growth opportunities for the Vitamins industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vitamins in Lithuania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vitamins in Lithuania?
- Which are the leading brands in Vitamins in Lithuania?
- How are products distributed in Vitamins in Lithuania?
- How has the regulatory and operating environment for Vitamins changed in Lithuania?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Vitamins
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Vitamins in Lithuania - Category analysis
KEY DATA FINDINGS
Volume growth declines in 2024
Vitamin B rises as D falls
Valentis maintains leadership label remains strong
Moderate forecast period facing vitamins in Lithuania
Multivitamins will continue to be popular
Single vitamins face varied fortunes while multivitamins will see greater specificity
Consumer Health in Lithuania - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Vitamins
- Multivitamins
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- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vitamins research and analysis database.
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