In Indonesia, the middle and upper classes are the primary consumers of vitamins, playing a crucial role in shaping the country’s health and wellness market. As the middle class continues to grow, driven by an increase in national per-capita income, this is expected to significantly bolster demand for vitamin supplements.
In Indonesia, the trend of consuming vitamins to boost immunity has gained popularity as people aim to enhance productivity throughout their day. With greater awareness of immune health, many are increasingly turning to vitamins known for their benefits, including Vitamins C, D, E, and B6.
Brands like CoolVita have demonstrated the effectiveness of combining social media strategies with a robust distribution network in order to achieve success. CoolVita has excelled through innovative online marketing, earning the title of the top achiever in the Multivitamin category at the Brand Choice Awards 2024.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Vitamins
This report originates from Passport, our Vitamins research and analysis database.
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