PROSPECTS AND OPPORTUNITIES
Middle and upper classes will drive vitamin consumption in Indonesia
In Indonesia, the middle and upper classes are the primary consumers of vitamins, playing a crucial role in shaping the country’s health and wellness market. As the middle class continues to grow, driven by an increase in national per-capita income, this is expected to significantly bolster demand for vitamin supplements.
Rising popularity of vitamins with specific functions, including immunity, stamina-boosting and eye-health properties
In Indonesia, the trend of consuming vitamins to boost immunity has gained popularity as people aim to enhance productivity throughout their day. With greater awareness of immune health, many are increasingly turning to vitamins known for their benefits, including Vitamins C, D, E, and B6.
Continued impact of social media advertising
Brands like CoolVita have demonstrated the effectiveness of combining social media strategies with a robust distribution network in order to achieve success. CoolVita has excelled through innovative online marketing, earning the title of the top achiever in the Multivitamin category at the Brand Choice Awards 2024.
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Overview:
Understand the latest market trends and future growth opportunities for the Vitamins industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vitamins in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vitamins in Indonesia?
- Which are the leading brands in Vitamins in Indonesia?
- How are products distributed in Vitamins in Indonesia?
- How has the regulatory and operating environment for Vitamins changed in Indonesia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Vitamins
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Vitamins in Indonesia - Category analysis
KEY DATA FINDINGS
Demand stabilises, following high growth seen during COVID-19 pandemic
Consumer preferences favour traditional supplement forms
Evolving vitamin consumption habits, with a focus on aesthetics
Middle and upper classes will drive vitamin consumption in Indonesia
Rising popularity of vitamins with specific functions, including immunity, stamina-boosting and eye-health properties
Continued impact of social media advertising
Consumer Health in Indonesia - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Vitamins
- Multivitamins
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- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vitamins research and analysis database.
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