Ice cream is seeing healthy growth in Greece in 2025, in both value and volume terms, albeit with value slighter higher. Ice cream benefits from being a very popular snack in Greece, especially during the warmer months of the year that account for 6+months each year (normally from April to October). Ice cream is considered a regular and indulgent snack that can suit multiple occasions personal indulgence, sharing with friends, family or children, treating visiting guests, etc. Mini market refrig

Ice cream is expected to register both healthy current value and volume growth in Kenya in 2025, driven by strong impulse demand and increasing interest in family-sized formats. Ice cream remains highly weighted toward single-portion dairy-based impulse ice cream in cones, cups and sticks. This is supported by affordability, on-the-go consumption, and limited penetration of home freezers among lower- to middle-income households. That being said, bulk and take-home formats, while smaller in volum

Ice cream is expected to be the best performing snack in Bosnia and Herzegovina in 2025, with both healthy current value and volume growth. Flavour innovation, as well as increasing premiumisation, boosts value sales, with global brands increasing their penetration. Brands such as Oreo, Milka and Haagen-Dazs perform well, with Haagen-Dazs launching two new flavours that is Macaron Double Chocolate Ganache and Macaron Vanilla Blueberry. Widespread advertising also supports these brands. Impulse i

Retail sales of ice cream in Croatia are set to continue growing in current value terms in 2025, largely driven by rising prices, as higher production and raw material costs are passed on to consumers. Premiumisation also plays a key role, with many consumers trading up to higher-quality, artisanal products and limited-edition flavours that command a price premium.

It is expected to be a positive picture for ice cream in North Macedonia in 2025, with both healthy current value and volume growth. Increasing premiumisation supported value sales. Impulse ice cream continues to account for most value sales and is also expected to register the highest value growth. Several new product launches also supported growth. Mondelez launched Oreo and its launch was supported by significant advertising, as Mondelez bets on Oreo capturing significant value share. It also

Ice cream has maintained steady growth in 2025 in retail value terms with volume growth also increasing for the second year running after several years of decline. Although consumption of ice cream has increased in 2025, price is still a significant factor in the category’s performance. Euromonitor’s Snacks Price Tracker shows that while prices had started to decline towards the end of 2024, they increased again in early 2025. The uncertainty around cocoa and dairy prices has impacted the ice cr

Sales of ice cream are set to rise in both retail value and volume terms in Nigeria in 2025. Ice cream is showing signs of recovery following a decline in volume sales in 2024, when it was heavily impacted by a sharp rise in unit prices. Inflationary conditions also weakened consumer spending power, leading many to prioritise essential purchases. While economic conditions remain weak in 2025 and inflation continues to constrain disposable income, a stabilised exchange rate has helped slow the ra

Ice cream is expected to maintain positive volume growth in Romania in 2025, although at a slower pace than during earlier years of the review period. The product is gradually losing its seasonality, becoming a treat to be enjoyed all year round – although level of demand differs between colder and warmer months. Warmer weather, typically beginning in April or May, still triggers a notable spike in sales, especially for single-portion formats. However, ice cream has a high sugar content, which p

In 2025, ice cream in Saudi Arabia experienced robust 8% growth in retail current value terms, reaching SAR2.3 billion. Growth can be attributed to several key factors. Firstly, ice cream consumption continued to rise as it became a daily indulgence for consumers, after school, during outings, or as a part of family time, not solely an occasional treat for hot weather. This shift in consumer behaviour was evident in the consistent sales of impulse formats, such as cones and bars, which remained

Ice cream consumption is increasing in both value and volume across retail and foodservice channels. This growth relates to both manufacturer brands and private labels. Product innovation has contributed to this trend; for instance, Unilever introduces a "Summer collection" annually, with the 2025 range including Cornetto Max Tropical, Perna de Pau cone, Magnum Utopia, and Gold Billionaire. Private labels are also introducing new products, such as Pingo Doce's peanut butter ice cream. Price prom

In 2025, ice cream in Taiwan is demonstrating strong, steady and sustained growth, driven by increasing temperature, product innovation and evolving retail strategies. With record-breaking summer temperatures in recent years, consumer demand for cold, refreshing treats has surged, significantly boosting overall sales. Ice cream is no longer perceived solely as a seasonal indulgence; is increasingly integrated into consumers’ daily routines as a moment of enjoyment and relaxation.

Ice cream in Uruguay is expected to register both healthy current value and volume growth in 2025. Increasing tourist numbers, including from Argentina, supports value sales. With the appreciation of the Argentine peso, Uruguay is seen as less expensive, and this leads to increasing visitor numbers. Take-home ice cream accounts for more values sales than impulse ice cream and is also expected to register higher volume growth in 2025. Impulse ice cream is mainly sold through the summer months, wh

Ice cream is expected to register healthy volume growth in Serbia in 2025. A long hot summer supports value sales. In addition, local players continue to innovate and this keeps consumers engaged. Single portion dairy ice cream accounts for most value sales and also registers the highest value growth. There is a wide selection available and there are regular promotions to support value sales. In addition, many consumers prefer individual portions, as it enables them to manage calorie intake more

In 2025, ice cream is set to record a double-digit increase in value sales, recording the highest growth rate within Peru’s snack industry. This strong performance is driven by a combination of favourable weather, market innovation, and improved economic conditions.

Ice cream continues to record growth in 2025, driven by a rising number of ice cream fans in Guatemala. Traditionally, Guatemalans have not been major dairy consumers, but dairy products are gradually becoming more common in their diets. Additionally, limited access to freezers in some areas of the country has historically restricted availability, though this is slowly improving. Ice cream sales in Guatemala remain heavily dependent on the weather, with a notable increase during the hotter summe

In 2025, Uzbekistan’s ice cream market is expected to experience noticeably slower volume growth compared to previous years. Sales are largely influenced by seasonal weather variations, which appear to be having a particular impact on demand for take-home ice cream products.

Value sales of ice cream picked up slightly in 2025, whilst volume sales remained flat overall. Swedes are already big consumers of ice cream and have access to a wide variety of products. In order to stand out, players are paying stronger attention to flavours and quality. Well known flavours of confectionery and sweet biscuits continue to be worked into ice cream products, merging two popular flavours into one ice cream. Fazer is a popular confectionery brand which continues to appear in ice c

In 2025, ice cream sales in Slovakia continued to benefit from a slight consumer shift away from more expensive categories such as chocolate confectionery, which suffered from soaring cocoa prices. Although ice cream prices were also impacted, the increase was less pronounced, positioning ice cream as a more affordable indulgence. However, unlike 2024 - which saw warm, dry weather and an early start to the ice cream season in mid-April - 2025 experienced a delayed season, with warmer conditions

Ice cream has seen strong growth in current value terms in 2025. Growth has been supported by a rebound in out-of-home consumption, favourable summer weather, and broader product availability across modern retail channels. Impulse ice cream has been a key sales driver, while growth has also been backed by the continued expansion of premium and novelty offerings. Due to elevated inflation and other financial pressures, consumers have continued to seek affordable indulgences, and manufacturers hav

Value sales of ice cream are rising in the Ukraine in 2025, with the category seeing some resilience during the fullscale war. A comparatively modest rise in average prices, thanks to the dominance of locally manufactured products, has helped to protect demand. Manufacturers are able to keep the unit price of singleportion items and family packs low, maintaining their appeal as affordable treats. Additional momentum comes from confectionery companies that entered ice cream, bringing wellestablis

Sales of ice cream have declined in current value terms in Thailand in 2025. This decline is in part due to slowing economic growth and rising personal debt among Thais. This has forced some consumers to cut costs and to reduce their spending on unnecessary items, leading to fewer ice cream purchases. In addition, the impulse ice cream that is sold through retail channels is also facing fierce competition from soft-serve and scoop ice cream in foodservice outlets, as many ice cream shops have ex

Amidst persistently high food inflation, elevated mortgage servicing costs, and muted wage growth, household budgets have remained under pressure in 2025. Despite this, ice cream has retained its appeal as both a low-cost indulgence and a convenient family treat. Value sales of ice cream in New Zealand have therefore maintained steady growth in 2025, underpinned by resilience in value-led formats and trading-up behaviour within the premium segment. The category’s stability has been largely suppo

Ice cream is seeing robust value sales in Egypt in 2025, with volume sales also up slightly from the previous year. However, the primary driver of this value growth is price inflation. Ice cream prices in Egypt have risen due to escalating costs of essential raw materials such as milk and sugar, compounded by higher production expenses stemming from increased fuel and electricity costs. Notably, prices had already surged by over 10% in the first quarter of 2025, and further price hikes are antic

Ice cream in Estonia is predicted to register a modestly improved performance in current value growth terms in 2025. This is primarily due to unit price hikes resulting from cost pressures and an increase in the VAT rate, as volume growth looks set to be slower than in 2024. Nonetheless, it is the only one of the six main snacks categories expected to expand in volume terms over the year as a whole. Its resilient showing in this respect is partly testament to the strength of traditional consumpt