Sales of ice cream are expected to see strong and steady growth in value and volume terms over the forecast period. Continued expansion in product variety, demand for indulgence, and functional innovation is expected to drive growth.
While e-commerce is yet to establish a strong share in ice cream it is nonetheless still seen as an area with significant potential. As such, ice cream brands and retailers are investing in e-commerce optimisation, digitally trackable packaging, and real-time promotions via mobile apps.
Ice cream innovation is set to increasingly focus on the use of natural ingredients, reduced sugar formulations, and plant-based ice cream. Brands are already responding to consumer pressure and anticipated regulation by improving labelling clarity and sourcing transparency in order to build brand trust.
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Understand the latest market trends and future growth opportunities for the Ice Cream industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See all of our definitionsThis report originates from Passport, our Ice Cream research and analysis database.
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