PROSPECTS AND OPPORTUNITIES
Positive growth anticipated for ice cream
The outlook for ice cream is optimistic for the forecast period despite the expectation that the current high price level will become the new normal for this category. There are many positive signs for ice cream, and it still holds plenty of growth potential.
Healthier products that deliver on indulgence will be the focus of innovation
One of the focus areas of product innovation will be the further development of healthier and low calorie ice cream for the dairy based ice cream in particular. Unilever Nederland’s launch of new ranges, such as the yoghurt based Ola Guuud and the sorbet water based ice cream range Ola Fruuji in 2025, is a first step towards further expansion of this range of healthy ice cream.
Health conscious consumers enjoy bite sized and smaller packaging for portion control
Bitesize products are already a major trend in the ice cream category, with snacking oriented products becoming a high growth segment in ice cream. Examples of recent launches include Sammontana Bis!, Oreo Mini Bites Ice Cream, Ben & Jerry’s Peaces and Franui Dark.
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Overview:
Understand the latest market trends and future growth opportunities for the Ice Cream industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Ice Cream in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Ice Cream in Netherlands?
- Which are the leading brands in Ice Cream in Netherlands?
- How are products distributed in Ice Cream in Netherlands?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Ice Cream?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Netherlands?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Ice Cream in the Netherlands - Category analysis
KEY DATA FINDINGS
Price increases and premiumisation underpins value growth
Unilever Nederland BV dominates as challenger brands add dynamism
Retail e-commerce is underdeveloped but growing fast
Positive growth anticipated for ice cream
Healthier products that deliver on indulgence will be the focus of innovation
Health conscious consumers enjoy bite sized and smaller packaging for portion control
Snacks in the Netherlands - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Ice Cream
- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Ice Cream research and analysis database.
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