PROSPECTS AND OPPORTUNITIES
Bright outlook for ice cream
Ice cream still offers a great deal of growth potential in Morocco, as per capita consumption is far below that of neighbouring countries. Growth will be sustained by robust demand among middle- and higher-income consumers, as well as an expected increase in tourism and visits to foodservice outlets.
Low competition from other snack categories
Ice cream will remain less affected by other snacking products, such as confectionery, as it is mostly sold during the summer months and represents the best option for people looking for a refreshing treat. Ice cream will also benefit from tourism as foreign visitors to the country tend to buy the same global brands that they recognise from home, and which they are used to consuming.
Ice cream consumption set to rise
To boost ice cream consumption and widen reach, companies such as Pingouin SA and Unilever Maghreb SA will focus on providing more freezers to outlets located in tourist destinations and services stations. Such retailers are frequented mainly by travellers, foreign visitors and tourists and can be leveraged to boost volume sales during peak holiday periods.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Ice Cream industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Ice Cream in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Ice Cream in Morocco?
- Which are the leading brands in Ice Cream in Morocco?
- How are products distributed in Ice Cream in Morocco?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Ice Cream?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Morocco?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Ice Cream in Morocco - Category analysis
KEY DATA FINDINGS
Tourism supports stronger sales of ice cream
Unilever Maghreb SA leads the category
Small local grocers is leading distribution channel
Bright outlook for ice cream
Low competition from other snack categories
Ice cream consumption set to rise
Snacks in Morocco - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Ice Cream
- Frozen Yoghurt
-
- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
-
-
- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
-
- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
-
Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Ice Cream research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!