Ice cream still offers a great deal of growth potential in Morocco, as per capita consumption is far below that of neighbouring countries. Growth will be sustained by robust demand among middle- and higher-income consumers, as well as an expected increase in tourism and visits to foodservice outlets.
Ice cream will remain less affected by other snacking products, such as confectionery, as it is mostly sold during the summer months and represents the best option for people looking for a refreshing treat. Ice cream will also benefit from tourism as foreign visitors to the country tend to buy the same global brands that they recognise from home, and which they are used to consuming.
To boost ice cream consumption and widen reach, companies such as Pingouin SA and Unilever Maghreb SA will focus on providing more freezers to outlets located in tourist destinations and services stations. Such retailers are frequented mainly by travellers, foreign visitors and tourists and can be leveraged to boost volume sales during peak holiday periods.
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Understand the latest market trends and future growth opportunities for the Ice Cream industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See all of our definitionsThis report originates from Passport, our Ice Cream research and analysis database.
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