PROSPECTS AND OPPORTUNITIES
New flavours and innovative formats to support future growth
Over the forecast period, ice cream is expected to continue growing in Georgia, supported by the introduction of new flavours and innovative formats. Dairy ice cream will remain dominant and grow faster than water-based types due to its traditional appeal.
Local players have a stronghold in ice cream
Despite the growing presence of imported brands, Georgia's ice cream market is expected to remain dominated by local players, including Cartu-Universali Ltd, Barambo Ltd, Aisi Ltd, and Pingo Ltd. These companies benefit from well-established distribution networks, high brand recognition, and strong consumer loyalty, which collectively provide a competitive edge over international giants like Mars and Unilever.
Producers focus on innovation as competition intensifies and consumer preferences evolve
In the coming years, innovation is expected to be a key driver of growth in ice cream. As competition intensifies and consumer preferences evolve, producers are set to focus on introducing new flavours and textures, including layered or multi-component ice creams with additions like cookies and sauces.
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Overview:
Understand the latest market trends and future growth opportunities for the Ice Cream industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Ice Cream in Georgia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Ice Cream in Georgia?
- Which are the leading brands in Ice Cream in Georgia?
- How are products distributed in Ice Cream in Georgia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Ice Cream?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Georgia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Ice Cream in Georgia - Category analysis
KEY DATA FINDINGS
Strong preference for impulse dairy ice cream continues in 2025
Cartu-Universali Ltd, with its well-known Tolia brand, remains the clear leader
Small local grocers are ideal for impulse purchases
New flavours and innovative formats to support future growth
Local players have a stronghold in ice cream
Producers focus on innovation as competition intensifies and consumer preferences evolve
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DISCLAIMER
The following categories and subcategories are included:
Ice Cream
- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Ice Cream research and analysis database.
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