The ice cream market in Pakistan is expected to record healthy growth in both volume and value terms (at constant 2025 prices) over the forecast period. A key driver of this growth is the rising trend of premiumisation and indulgence, as consumers show a greater willingness to spend more for superior taste, texture and flavour experiences, beyond standard mass-market options.
With increasingly busy lifestyles, especially in urban areas, consumers are seeking ice cream options that can be enjoyed on-the-go. Convenient packaging formats, such as single-serve cups, cones, and bars - make it easy to consume ice cream without the need for utensils or bowls.
The ice cream market in Pakistan is witnessing a growing demand for healthier alternatives. Sugar-free, low-fat, and high-protein ice creams are gaining popularity among consumers looking for guilt-free indulgence.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Ice Cream industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See all of our definitionsThis report originates from Passport, our Ice Cream research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!