PROSPECTS AND OPPORTUNITIES
Shift towards premium indulgence will drive value growth
The ice cream market in Pakistan is expected to record healthy growth in both volume and value terms (at constant 2025 prices) over the forecast period. A key driver of this growth is the rising trend of premiumisation and indulgence, as consumers show a greater willingness to spend more for superior taste, texture and flavour experiences, beyond standard mass-market options.
Busy lifestyles to drive demand for conveniently packaged ice cream
With increasingly busy lifestyles, especially in urban areas, consumers are seeking ice cream options that can be enjoyed on-the-go. Convenient packaging formats, such as single-serve cups, cones, and bars - make it easy to consume ice cream without the need for utensils or bowls.
Untapped potential for healthier alternatives
The ice cream market in Pakistan is witnessing a growing demand for healthier alternatives. Sugar-free, low-fat, and high-protein ice creams are gaining popularity among consumers looking for guilt-free indulgence.
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Overview:
Understand the latest market trends and future growth opportunities for the Ice Cream industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Ice Cream in Pakistan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Ice Cream in Pakistan?
- Which are the leading brands in Ice Cream in Pakistan?
- How are products distributed in Ice Cream in Pakistan?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Ice Cream?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Pakistan?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Ice Cream in Pakistan - Category analysis
KEY DATA FINDINGS
Greater economic stability leads to higher sales
Unilever leads sales, with lack of competition from local players
Small local grocers continue to dominate sales
Shift towards premium indulgence will drive value growth
Busy lifestyles to drive demand for conveniently packaged ice cream
Untapped potential for healthier alternatives
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Snacks in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Ice Cream
- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Ice Cream research and analysis database.
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