PROSPECTS AND OPPORTUNITIES
Marginal volume growth over forecast period
Ice cream is a mature product area, with little room for further growth. As such, there will only be marginal volume growth over the forecast period.
Consumers remain conservative
Dairy single portion will continue to account for most value sales and will also register the highest volume growth over the forecast period. Bulk ice cream is under threat, and players will need to offer regular promotions, as well as invest in marketing, to support value sales.
Plant-based ice cream remains niche
Plant-based ice cream will remain niche, though there will be some interest mainly coming from younger consumers of under 35-years-of-age, who are generally more concerned about environmental issues. In addition to plant-based, there will also be a focus on healthier options, such as high protein, reduced sugar and lactose-free, though these claims will remain niche.
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Overview:
Understand the latest market trends and future growth opportunities for the Ice Cream industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Ice Cream in Latvia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Ice Cream in Latvia?
- Which are the leading brands in Ice Cream in Latvia?
- How are products distributed in Ice Cream in Latvia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Ice Cream?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Latvia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Ice Cream in Latvia - Category analysis
KEY DATA FINDINGS
Ice cream best performer in terms of volume growth
Estonian player Balbiino gains most value share
Discounters fastest growing channel
Marginal volume growth over forecast period
Consumers remain conservative
Plant-based ice cream remains niche
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DISCLAIMER
The following categories and subcategories are included:
Ice Cream
- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Ice Cream research and analysis database.
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