Ice cream is a mature product area, with little room for further growth. As such, there will only be marginal volume growth over the forecast period.
Dairy single portion will continue to account for most value sales and will also register the highest volume growth over the forecast period. Bulk ice cream is under threat, and players will need to offer regular promotions, as well as invest in marketing, to support value sales.
Plant-based ice cream will remain niche, though there will be some interest mainly coming from younger consumers of under 35-years-of-age, who are generally more concerned about environmental issues. In addition to plant-based, there will also be a focus on healthier options, such as high protein, reduced sugar and lactose-free, though these claims will remain niche.
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Understand the latest market trends and future growth opportunities for the Ice Cream industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See all of our definitionsThis report originates from Passport, our Ice Cream research and analysis database.
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