Over the forecast period, New Zealand’s ice cream category is projected to achieve steady value growth, underpinned by sustained consumer demand for indulgence, ongoing format innovation, and increasing alignment with health and sustainability preferences. Impulse ice cream is expected to see a gradual recovery in volume terms, supported by an improving economic outlook and the continued rebound of convenience retailers.
Plant-based ice cream is expected to gain long-term relevance in New Zealand, supported by a growing base of vegan and flexitarian consumers. While short-term growth has slowed due to cost-of-living pressures and heightened price sensitivity, the category remains structurally well-positioned.
While grocery retailing will remain the dominant distribution channel for ice cream in New Zealand, e-commerce is expected to gain strategic importance over the forecast period as retailers increasingly embed digital capabilities into their broader omnichannel strategies. Growth in the online channel will be fuelled less by volume than by value-added services, the demand for convenience, and rising consumer expectations for flexible fulfilment.
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Understand the latest market trends and future growth opportunities for the Ice Cream industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See all of our definitionsThis report originates from Passport, our Ice Cream research and analysis database.
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