PROSPECTS AND OPPORTUNITIES
Format-led innovation and premiumisation to drive steady value growth
Over the forecast period, New Zealand’s ice cream category is projected to achieve steady value growth, underpinned by sustained consumer demand for indulgence, ongoing format innovation, and increasing alignment with health and sustainability preferences. Impulse ice cream is expected to see a gradual recovery in volume terms, supported by an improving economic outlook and the continued rebound of convenience retailers.
Plant-based ice cream holds long-term potential but obstacles remain
Plant-based ice cream is expected to gain long-term relevance in New Zealand, supported by a growing base of vegan and flexitarian consumers. While short-term growth has slowed due to cost-of-living pressures and heightened price sensitivity, the category remains structurally well-positioned.
E-commerce set for bigger role in take-home ice cream
While grocery retailing will remain the dominant distribution channel for ice cream in New Zealand, e-commerce is expected to gain strategic importance over the forecast period as retailers increasingly embed digital capabilities into their broader omnichannel strategies. Growth in the online channel will be fuelled less by volume than by value-added services, the demand for convenience, and rising consumer expectations for flexible fulfilment.
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Overview:
Understand the latest market trends and future growth opportunities for the Ice Cream industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Ice Cream in New Zealand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Ice Cream in New Zealand?
- Which are the leading brands in Ice Cream in New Zealand?
- How are products distributed in Ice Cream in New Zealand?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Ice Cream?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in New Zealand?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Ice Cream in New Zealand - Category analysis
KEY DATA FINDINGS
Take-home formats drive ice cream sales
Froneri dominates while Fonterra stands out thanks to premium innovation
Supermarkets benefit from success of premium and value-driven take-home formats
Format-led innovation and premiumisation to drive steady value growth
Plant-based ice cream holds long-term potential but obstacles remain
E-commerce set for bigger role in take-home ice cream
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DISCLAIMER
The following categories and subcategories are included:
Ice Cream
- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Ice Cream research and analysis database.
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