Sugar confectionery is expected to register both healthy current value and volume growth in Kenya in 2025, driven by affordability, impulse appeal, and strong presence across both traditional and modern retail. Boiled sweets continued to lead, thanks to their price stability and wide distribution, with brands like KSL and Mountain Mint offering consistent value. Lollipops also perform well, with local brands such as Kenafric’s Lotta and Muzuri’s Big Daddy maintaining strong shelf presence and b

Sugar confectionery is seeing stable value growth in Greece in 2025, while volume sales have slumped into marginally-negative figures. That said, volume sales are akin to those seen in the review period overall, bar a hike in volume sales in 2024. This indicates an overall stable consumption.

Sugar confectionery sales in Croatia are set to continue to grow steadily in current value terms in 2025, fuelled primarily by price increases rather than significant volume expansion. The market is benefitting from ongoing premiumisation and rising consumer interest in functional and reduced-sugar/sugar-free options. Innovations such as xylitol-based formulations, and the use of natural ingredients are helping to maintain consumer engagement, especially among health-conscious shoppers, despite

Sugar confectionery is expected to see a fall in volume sales in sugar confectionery in North Macedonia in 2025. Several factors lead to the decline. Continuing population decline and also maturity in products such as mints, boiled sweets and other sugar confectionery, dampen volume sales. In addition, increasing concern about the high sugar content of sugar confectionery is also a driver in reduced sales. Medicated confectionery is expected to register the highest value growth in 2025, and is s

While current value is expected to increase in sugar confectionery in Bosnia and Herzegovina in 2025, volume sales are expected to decline marginally. This is partly due to population decline, but also due to rising concern about the high sugar content in sugar confectionery. Boilet sweets continue to account for most value sales, with continuing innovation in terms of flavour and texture boosting sales. Toffees, caramels and nougat also continue to be popular. However, medicated confectionery i

The category has experienced steady growth in 2025 in both retail value and volume terms highlighting consistent consumer demand for sugar confectionery in Australia. Compared to chocolate confectionery, the price of sugar confectionery has been impacted less severely, so for many consumers it has been a cheaper alternative when they have wanted to indulge themselves through some snacks. While consumers are concerned about their health and wellness there is still room in their lives for small tr

Sugar confectionery is set to post positive growth in both retail volume and value terms in 2025, marking a recovery from the weaker performance in 2024. However, growth has remained constrained by continued economic headwinds, including persistently high inflation and elevated product prices, although conditions have improved relative to the previous year.

Volume sales of sugar confectionery in Romania are expected to remain flat in 2025, following a decline in the previous year. The stagnation is largely due to the continued impact of high inflation, which has affected the cost of living, along with the VAT increase from 9% to 19% - effective from 1 January 2024 - for food products containing at least 10g of sugar per 100g.

Sugar confectionery in Taiwan continues to show solid and stable value sales growth in 2025, despite a slowdown in volume expansion among some subcategories. This trend is fuelled not only by price increases driven by inflation, but also by rising demand for products within the likes of medicated confectionery and gummies and jellies. Medicated confectionery has maintained strong demand even after the COVID-19 pandemic and leads both value and volume growth in 205. During the pandemic, throat lo

Sugar confectionery is expected to register healthy current value and volume growth in Uruguay in 2025, largely supported by the popularity of gummies and jellies. There is significant innovation in gummies and jellies and they are particularly popular with children and players use bright, colourful, eye-catching packaging designs to engage consumers. The playful shapes, such as gummy bears or jelly babies, also add a sense of fun. In particular, more sour flavours are increasingly popular, and

Sugar confectionery is experiencing current value growth, accompanied by a stagnation in volume sales. The category continues to see notably lower demand for traditional offerings such as boiled sweets and toffees, caramels and nougat, with this downward trend reflected in sales. Generally, these segments lack innovation, resulting in stable consumption patterns among established customers familiar with existing products and brands. For example, Penha brand caramels, which were introduced 50 yea

Sugar confectionery is expected to register both positive current value and volume growth in Serbia in 2025. Busy lifestyles are one factor driving sales, with consumers regularly buying sugar confectionery on impulse throughout the day. In addition, with chocolate confectionery seeing hefty price rises in 2025 (due to the soaring cost of cocoa beans), many consumers opt for more affordable sugar confectionery instead. Also, continuing innovations in what is a competitive product, keep consumer

Sales of sugar confectionery in Saudi Arabia grew by 7% in current value terms in 2025, reaching SAR2.2 billion. This upward trend was sustained by robust consumer demand for indulgent treats and gifting products, particularly during seasonal occasions such as Ramadan, Eid, and school holidays. Despite increasing health awareness, sugar confectionery maintained its popularity across various age groups, benefiting from the widespread availability of affordable products and the strategic placement

Moderate volume growth in sugar confectionery in 2025 is driven largely by demand from children and parents organising birthday parties. Bulk packages have become increasingly popular for such occasions and filling piñatas, offering both convenience and value. The most widely distributed brand that offers this is Colombina.

Values sales of sugar confectionery are set to increase only marginally during 2025, whilst volume sales continue to decline. The desire for personalised indulgence is boosting sales of pick & mix whereby consumers create their ideal confectionery bag. Players have been upgrading their choice of sugar confectionery with trendier and higher quality confectionery, helping to update the image and boost sales. In 2025, Cloetta Sverige introduced nine new confectionery products into its Candyking pic

In 2025, sugar confectionery in Slovakia benefited from the steep rise in commodity prices affecting chocolate confectionery, gaining a temporary competitive edge among price-sensitive consumers. Many consumers shifted to lower-cost alternatives, such as sugar confectionery or biscuits, as a way to reduce spending. In addition, price inflation contributed to overall value sales growth in sugar confectionery.

In 2025, Uzbekistan’s sugar confectionery market is expected to experience strong growth in both volume and current value terms, fuelled by increasing urbanisation, a young and growing population, and shifting taste preferences. Within this context, gummies and jellies is poised to most dynamic category, thanks to satisfyingly chewy texture, playful shapes and wide variety of flavours. Continuous product innovation - including seasonal or themed releases have kept the category fresh and engaging

Sales of sugar confectionery have continued on a positive trajectory in value and volume terms in 2025. Consumers have maintained their interest in sweet indulgences, especially affordable and nostalgic formats. However, rising health awareness and economic uncertainty have slightly tempered demand for sugary impulse items, including sugar confectionery. Manufacturers have responded to these concerns with portion-controlled packs and clearer labelling which has helped to sustain demand. The cate

2025 is seeing volume and value sales rise for sugar confectionery in Ukraine. The category is steadily recovering as consumers facing tighter budgets look for sweets that deliver pleasure at a modest outlay. Boiled sweets, toffees, caramels and nougat and other sugar confectionery serve as affordable indulgences, and many shoppers are trading down from costlier categories to soothe stress without straining their finances.

Value sales of sugar confectionery are expected to grow modestly in 2025, marking the slowest growth within the snack industry. This limited rise reflects varied performances across different sugar confectionery categories. While other sugar confectionery, notably marshmallows, has enjoyed significant sales growth to be the most dynamic category, gummies and jellies and toffees, caramels and nougat are recording a decline in value sales. Although volumes for gummies and jellies have increased, i

New Zealand’s sugar confectionery category has returned to positive growth in retail volume terms in 2025 following a modest decline in the previous year. Despite signs of economic recovery in 2025, consumer spending remained cautious due to persistent cost-of-living pressures. However, sugar confectionery has continued to perform well as an affordable indulgence that consumers are still willing to prioritise on within their discretionary budgets. In addition, its broad appeal across age groups

Current value growth for sugar confectionery in Estonia in 2025 is projected to be much stronger than in 2024, when sales only increased marginally. This is primarily because cost pressures are driving up unit prices, though the category also looks set to record a lower rate of decline in volume terms than it did the previous year. Overall demand has improved slightly thanks to a substantial drop in domestic inflation, which has bolstered confidence among the population and made people somewhat

Sales of sugar confectionery have seen healthy growth in 2025, backed by new product innovation and wide product availability. However, the increasing focus on health and wellbeing has put a dampener on growth as sugar confectionery products are high in sugar, which can lead to health and dental problems such as obesity, diabetes, and tooth decay, among others. As the health trend is gaining popularity, players are focusing on releasing healthier products, including no sugar and no calorie produ

Sugar confectionery is expected to register moderate current value and minimal volume growth in Latvia in 2025. Population decline, as well as a slight increase in inflation is expected to dampen volume sales. It is a product area with little innovation, with the most popular offerings being gummies and jellies, chewy candies and medicated confectionery. Boiled sweets in particular are losing popularity, as they are considered very unhealthy, due to their high sugar content. In 2025, gummies and