Sales of sugar confectionery are expected to rise over the forecast period in value and volume terms. Growth is precited to be steady but moderate, with gains supported by impulse purchasing and a continued appetite for small-format indulgences.
Brands are increasingly incorporating QR code promotions and social-media-linked marketing into their sugar confectionery launches. This digital approach to marketing is seen as increasingly important in reaching a younger demographic, who are the key consumers of sugar confectionery.
Rising scrutiny around the dangers of sugar consumption and high in fat, salt and sugar (HFSS) products is likely to intensify calls for transparent labelling and responsible marketing. While still largely exempt from regulation, sugar confectionery brands may pre-emptively adapt to avoid regulatory pressure.
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Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sugar Confectionery industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See all of our definitionsThis report originates from Passport, our Sugar Confectionery research and analysis database.
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