Competitive Landscape
Tiger Consumer Brands Ltd Leverages Brand Trust and Distribution to Defend Its Lead
Sugar confectionery in South Africa remains highly concentrated, with Tiger Consumer Brands Ltd expected to hold a commanding 35% share in 2026. This lead is more than four times that of the next largest competitor, Candy Tops (Pty) Ltd, which is expected to hold a 7% share, followed closely by Premier Foods (Pty) Ltd at 7% and Mondelez South Africa (Pty) Ltd also with 7%.
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Overview:
Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sugar Confectionery industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sugar Confectionery in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sugar Confectionery in South Africa?
- Which are the leading brands in Sugar Confectionery in South Africa?
- How are products distributed in Sugar Confectionery in South Africa?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sugar Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in South Africa?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sugar Confectionery in South Africa - Category analysis
Key Data Insights
Sugar Confectionery Summary
Youth Drive Flavour Experimentation as Brands Shift to Impulse-Led Growth
Gummies and Jellies Maintain Leadership and Toffees, Caramels and Nougats Lead Growth
Gen Z to Drives Impulse-Led Growth through Novelty and Sharing
Gummies and Jellies Expand as Medicated Confectionery Leads Growth
Regulatory Shifts to Lead to Product Re-Labelling and Reformulations
Tiger Consumer Brands Ltd Leverages Brand Trust and Distribution to Defend Its Lead
Supermarkets Secure Dominance through Assortment and Impulse Appeal
Retail E-Commerce Grows by Attracting Convenience Seekers
Youth-Focused Launches Accelerate Competition and Flavour Development
Snacks in South Africa - Industry Overview
2026 Developments
Key Data Insights
Price-Led Growth Fuels Snacks Value as Volume Remains under Pressure
Brands Leverage Local Insights to Grow Flavoured Chips
Affordability and Shrinkflation Reshape Consumer Value Perceptions
Affordable and Innovative Formats to Sustain Snacks Growth through 2031
Local Insight, Healthy Innovation and Regulation to Shape Outlook
Simba (Pty) Ltd Maintains Lead by Leveraging Local Flavours and Reach
Supermarkets Widen Lead as Consumer Habits Drive Channel Choice
Retail E-Commerce Gains Share but Remains a Niche Channel
Cadbury Dairy Milk Shapes Consumer Habits with Affordable Pack Sizes
Simba and Wellington’S Partnership Boosts Local Flavour Innovation
Country Reports Disclaimer
The following categories and subcategories are included:
Sugar Confectionery
- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sugar Confectionery research and analysis database.
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